Paper Matters Blog
Digital Printing and Not So “Plain” Paper
750x150-gallery_branded_simple
0

Those of you who remember the original fax machines and the curly thermal paper output probably also remember the miracle of the “plain paper” fax.  The “plain paper” was simply the same paper that was used in copiers – uncoated, white, 84 bright, 8-1/2 x 11.

Today, as we dive deeper into the specifications of paper, there is a lot to talk about the different papers that have been engineered for the different digital technologies.  Although the differences may not be visible to the naked eye, they are significant and will impact the quality of your print output.  It may look “plain”, but looks can be deceiving!

3 technologies using “plain” paper are inkjet, dry toner, and liquid toner. 

(Because they use different inks, the requirements of the papers are different.)

InkJet

Since these inks are water based the papers need to be able to absorb the ink, but keep the colorants on the surface to get good ink density.  Inks may be dye or pigment based and will respond differently to the paper surface. For that reason, it is important to make sure the paper you are purchasing is optimized for the appropriate type of ink. The surface treatments for inkjet inks are focused on improving ink density and color- to-color bleed – both will impact the sharpness and vibrancy of your image – as well as waterfastness, drying time and bleed through.

Dry Toner

This technology, which many still think of as color copying, has shown significant enhancements in print quality.  As toner particle sizes have gotten smaller, the level of detail that can be reproduced has become quite impressive. Additionally, many printers have capability for clear, metallic and dimensional toners that allow for on press techniques that previously had to be done off machine.  Smaller toner particles reproduce high quality graphics on smooth surfaces. On very rough papers, the toner may fall into the “crevices” in the paper surface and result in non-uniform appearance. Papers for dry toner technology have optimized electrical properties (to improve transfer of the particles to the paper surface), moisture levels, and curl control.  Dry toner is “melted” onto the paper surface, so the paper needs to be able to handle heat without deforming or curling.  Because the toner is “melted”, it may give the print a glossy appearance.

Liquid Toner

Liquid toners are dispersed in oil that evaporates during the fusing process. The challenge with this technology has been ink adhesion on uncoated “plain” paper.  A surface treatment is required to enhance ink adhesion and prevent flaking of the ink.  Paper mills use various proprietary chemical additives to change the surface tension of the papers and get good bonding of the ink to the paper.  Presses running liquid toner produce print quality that simulates offset with the flexibility of digital.

Unfortunately, there is not currently a “one-size-fits-all” uncoated paper for digital printing.  The paper treatments are specific to the print technology.  Many of the manufacturers have grades for the different printing presses, so you have options.   Request print samples – on the substrate you are considering – before making your final decisions.  Digital printing has come a long way.  You can expect excellent print quality and image resolution.  Don’t let a selection of the “wrong” substrate diminish the quality of your output.

Related Blogs

Ballot Envelope Design Best Practices

Crafting Values to Attract the Next Generation

Crafting a Business Narrative

About The Author

Discussion

Reply
Staff (0) Community (3)

Leave a Reply

Your email address will not be published. Required fields are marked *

Contributors

Vanecia Carr
Customer & Brand Marketing Director
Meredith Collins
Customer & Brand Marketing Manager
Jill DiNicolantonio
Blog Contributor & Parse & Parcel Founder
Paige Goff
Vice President of Sustainability
Becky Lee
Digital Marketing Manager
Ashley Maydak
Creative and Brand Marketing Manager
John Parke
Customer Marketing Manager
Lori Slovik
Technology Manager
Tammy Tufty
Marketing Communications Manager
Charles Angerson
Print Production Manager
Erin Potter
Nicholas Pearson
Marketing Specialist