As you’re shopping for office paper, you may ask yourself “What difference does the office paper I buy really make? Paper is just paper.”

Being the self-proclaimed paper nerd I am, I can assure you that not all office paper is the same, and what you choose to print on can make a big difference on your finished product.  That’s why you should always look for office papers that feature ColorLok^® Technology.

As the standard for richer colors, bolder blacks and faster drying times, ColorLok^® Technology delivers a more consistent, higher quality digital printing performance. When you use office paper with ColorLok^® Technology images and ideas get noticed and make a lasting impression.

You may be saying to yourself, enough of the marketing jargon – what exactly is ColorLok^® Technlogy? During the papermaking process, an additive is incorporated into the paper to “lock” pigments at the surface. This additive produces a chemical reaction with ink, which helps keep it near the surface of the paper.  Without this technology, paper acts more like a sponge, absorbing black and color pigments deep into the paper and away from the surface.

So, what does that mean?

When printing on an inkjet printer, papers with ColorLok^® Technology will give you

• Vibrant colors
• Bolder, sharper text and graphics
• Improved duplex printing
• Faster drying for reduced smearing

When printing on a laser printer, papers with ColorLok^® Technology will give you

• Improved reliability
• Better print quality and performance
• Fewer paper jams and misfeeds
• Longer life for printers

You can take our word for it, or you can see the difference yourself.

These two pieces of paper are the same file, printed on the same printer. On the left we have paper without ColorLok^® Technology and on the right, paper with ColorLok^® Technology. Do not adjust your screen folks – there really IS that much difference.

So, remember – the next time you’re shopping for office papers, look for product featuring ColorLok^® Technology. Using Papers with ColorLok^® Technology will help your work look smarter, make a better impression and help build your personal brand.

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