One of our favorite paper and printing events is back this year and it’s elevating to a whole new level to provide information on printing and paper and how to create amazing projects. Brought to you by Print Media Centr, the new Project Peacock Platform is a one-click destination for print customers and printers to discover the latest innovations in print marketing.
Deborah Corn, Founder of Project Peacock and Intergalactic Ambassador to the Printerverse at Print Media Centr, says: “Print customers are actively looking for new partners and new ways to do things; printers are looking for new customers and new technology. Press and finishing manufacturers, paper, software, and marketing technology companies have the tools we need to move forward creatively and efficiently. This platform brings everyone together and provides an ecosystem for effective print communications. Why search Google when you can have access to everything you need on Project Peacock?”
The 24/7 platform includes an education series that will be co-hosted live and will feature education and networking events. Each online series will highlight particular topics, including:
- Project Peacock Postal: April 29, 6-9 pm ET
- 6:00 pm -7:00 pm: Keynote Speaker: Lily Harder, Senior Director of Marketing Strategy at Comperemedia, will be a featured speaker presenting up-to-date, exclusive consumer research data that drives marketing success.
- 7:00 pm – 9:00 pm: In the Domtar Paper booth, we’ll be presenting the following:
Direct Mail Basics for 2021
Basic considerations for creating a direct mail piece that delivers an ROI! From basic paper considerations, to generational marketing to ideas and techniques that make your direct mail piece stand out and be more effective.
Cougar® w/ Purpose – Design and Print Production Secrets
Listen as our Brand and Creative Manager walks us through the design and print production process of the creation of our latest Cougar paper promotion – Cougar w/ Purpose.
Lynx® For Sure – Design and Print Production Secrets
Join our Customer Marketing Manager for insight behind the design and print production process of the creation of our latest Cougar paper promotion – Lynx For Sure.
- Project Peacock Packaging: July 15
- Project Peacock Publishing: September 9
- Project Peacock Point-of-Purchase November 11
According to Ashley Maydak, Creative and Brand Manager for Domtar Paper, “Project Peacock is a wonderful opportunity to share printspiration and engage with a variety of professionals involved in the creation of a printed piece – from designers, to production managers to marketers and even printers – and share the possibilities of print and paper. For us, it’s a wonderful opportunity to build relationships with these professionals, share the latest info about our products and our vast array of resources. For the attendees, it’s a wonderful opportunity to network with each other and discover the latest advances in paper, printing equipment and other technologies. Attendees leave feeling inspired and enthusiastic about how they can use print and paper to make a memorable impression for their brand.”
Project Peacock has partnered with The Advertising Production Club of NYC to share the platform, ongoing education, and information with print customers from brands and agencies, and with Comperemedia to co-host live, online educational, and networking events in 2021.
Don’t miss out on this new online experience. You can register for free at Project Peacock Platform.