Screen fatigue is widespread, as much as 80% of target audiences are fatigued by digital and virtual engagement efforts and direct mail is enjoying a moment right now that savvy marketers are capitalizing on. The time for print marketing is now. Building on the success of their past promotions, The United States Postal Service (USPS) developed a 2022 Promotions and Incentives Calendar for marketers, printers and mailers alike. The promotional periods range between 3 to 6 months and with these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. The ROI and impact that direct mail can have is underrated, and USPS is doing its part. Our job is to break down what’s available to you and all you have to do is scroll down or visit this link.
Which USPS Promotion is Running Now?
By balancing the physical aspects that mail provides with the advances in print technology, marketers can enhance their customers’ interactions and engage with mail to drive response rates. The first USPS promotion of 2022 is the Tactile, Sensory, & Interactive Mailpiece Engagement Promotion, which provides a discount to eligible mailers who incorporate a multi-sensory experience like special visual effects, sound, scent, texture/tactile treatments and even taste into their print piece. Eligible mail pieces include USPS Marketing Mail® letters and flats, Nonprofit USPS Marketing Mail, letters and flats, First-Class Letters, Flats & Cards, plus those who participate may receive a postage discount.
Promotion Period: February 1, 2022 – July 31, 2022
Registration Period: December 15, 2021 – July 31, 2022
Which Promotion is Next?
While the Tactile, Sensory, & Interactive Mailpiece Engagement Promotion is first up, it certainly isn’t last. The 2022 USPS Promotions and Incentives will run through the rest of the year, back to back to back—
- 2022 Emerging & Advanced Technology Promotion (March 1, 2022 – August 31, 2022)
- Earned Value Credits (April 1, 2022 – June 30, 2022)
- 2022 Personalized Color Transpromo Promotion (July 1, 2022 – December 31, 2022)
- 2022 Informed Delivery Promotion (June 15, 2022 – December 31, 2022)
- 2022 Mobile Shopping Promotion (July 15, 2022 – December 31, 2022)
Both the Tactile, Sensory, & Interactive Mailpiece Engagement Promotion and the Emerging & Advanced Technology Promotion are open for registration now, so be sure to strike while the iron is hot.
To take advantage of USPS mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway. To learn more about direct mail and how it can benefit your business, visit our blog. We’ve also compiled each promotion into a single download for your convenience at this link. They’ve provided the promos, we’ve broken them down. The rest is up to you, make the call.