Paper Matters Blog
Running Ahead: 50 years of Cougar®

Boldly Cougar Innovates

After decades of impressive performance in the marketplace and earning a well-deserved reputation for vivid solids and consistency, Cougar continued to expand its dominance by learning to change with the times.  As technology evolved, so did Cougar; by doing so, it ensured that the best facet of these new technologies was highlighted.  Over the years, Cougar has gone from a green-white shade to blue-white to now the more balanced white we have all come to love.  It has gone from a lower brightness sheet to the 98 brightness that allows for jaw-dropping vivid colors.  Over time, we’ve added Cougar Natural and Cougar Digital Color Copy to the assortment to continue meeting customers’ needs.

Technology Manager, Kurt Mehlberg, having had a hand in the development of Cougar agrees that “the Domtar Rothschild Mill is the ‘Home of Cougar’ and takes that responsibility very seriously. Although there have been multiple improvements throughout Cougar’s amazing 50-year history, in my opinion, the pride and ownership of everyone involved across Domtar along with the robust systems built to ensure customer satisfaction have been the most beneficial.  The manufacturing foundation surrounding Cougar, that continually improves, ensures every roll, skid or carton of Cougar meets our exacting standards and performs as expected every time.”

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Beautifully Cougar Creates

For decades, printers and designers alike have chosen Cougar to be the medium that best represents their imaginations, their souls, their design prowess.  From bold and vibrant ads to printed materials, Cougar delivers consistently.

We have had the privilege over the years to create works of art that display Cougar’s adaptability to represent the designer’s eye. In exquisite pieces like “Luxury Within Reach”, Cougar prominently boasts how it holds dramatic and vibrant hues, captures details with poise and conveys emotions that connect to memories.  Connecting and creating meaningful brands is portrayed wonderfully in the piece, “w/PURPOSE.”  Here, we inspire you to see how Cougar’s unique, velvety feel resonates with your audience on a deeper level and how its crisp detail and striking color can captivate them.

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Meredith Collins, Customer Marketing Manager for Domtar’s most exclusive brands, knows these attributes well.  “For 50 years, Cougar Paper has been an icon in the merchant, printer and design communities. During that time, it has built a legacy of bringing important work to life and elevating projects to new levels.”

Steadily Cougar Rises

As with most extraordinary things, they evolve.  Cougar will take its well-respected past and put the same efforts, design and craftmanship into its future.  Cougar papers have always had the ability to connect people and their ideas to print and those working in our product management department have no plans to stop!

Printing Papers Product Manager, Goldie McGee, shares, “Cougar has a long-standing history as our superior-quality paper, known for its excellent performance, signature velvety feel and breadth of line.  With a new generation of printers more excited than ever to prove the potential of print, I envision Cougar as the continued paper of choice for brands looking to make powerful and lasting impressions.”

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Cougar’s extensive breadth of line allows you to create your story in the way that meets your customer’s journey.  The assortment offered in the Cougar brand has three finishes, two shades an expanded digital offering and a vast array of sizes and weights so that you have multiple options to bring your creativity to life.

Run Ahead With Us

We are proudly celebrating Cougar’s past while reveling in the ideas and promise of its future.  Vice President of Merchant Sales, John Milazo, is excited about where we’re heading as well.  “Quite simply put,” he says, “Domtar’s Cougar Brand is one of the most sought-after lines in the merchant business, widely known for its unparalleled quality and superior value. These attributes, coupled with Cougar’s strong brand recognition spanning over the past 50 years, provide the foundation for our team to go to market with the best product portfolio in the paper industry.”

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We think he’s right on.

After 50 years, Cougar runs ahead, boldly, beautifully, steadily.

Visit paper.domtar.com/50YearsofCougar to join the celebration.

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Contributors

Vanecia Carr
Sr. Director Marketing Product & Management
Meredith Collins
Customer Marketing Manager
Paige Goff
Vice President of Sustainability
John Parke
Customer Marketing Manager
Nicholas Pearson
Marketing Specialist