Paper Matters Blog
The Paper and Packaging Board’s New Sustainability Initiative Takes Flight!

The Paper & Packaging Board’s How Life Unfolds® campaign has launched a new sustainability initiative aiming to positively impact consumer preference for our industry and its products. In collaboration with agency partners, the Paper and Packaging Board (P+PB) created a magical, animated world that would appeal to the young and young at heart, while educating about the recyclability of our products and innovations that help consumers make healthy choices for the planet. Utilizing this new animated style, P+PB has created an entertaining and educational content experience at

At, you can learn how paper and paper-based packaging helps us plant more trees, protect wildlife habits and reduce waste through innovation and widespread recycling. The site will guide you on a sustainability journey to learn how the paper industry makes and delivers products sustainably.


Renewing Forests and Protecting Wildlife

Did you know that in the past 30 years U.S. forestland has grown by nearly 33 million acres? Visit and learn how drone technology is critical to keeping forests healthy. Drones also help landowners keep an eye on wildlife and their habitats. A healthy forest consists of trees in multiple stages of development which is important for biodiversity.

Sustainable Packaging

At, learn how sustainable packaging is not by accident and how paper-based packaging can be recycled for multiple uses. See how the boundaries of sustainable packaging are being pushed and what cardboard can do.

Recycling and Reducing Waste

The most recycled materials in the U.S. are paper and paper-based packaging. The makers of paper and paper packaging are continually working on ways to make recycling easier, on designs and processes that create less waste, and on renewing our forests to ensure an abundance of trees for generations to come. With limited resources, we must be mindful of the products we produce and the way we produce them. This concept is referred to as the circular economy.

Visit and learn how your choices can contribute to a healthy planet and paper and paper-based packaging sustainability.

Related Blogs

Turning Awareness into Action: The Circular Economy

Environmentally Responsible Office Paper for Earth Day and Every Day

Celebrate National Wildlife Week by Taking Action!

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Nicholas Pearson
Marketing Specialist
Meredith Collins
Customer Marketing Manager
Danielle Sinclair
Vanecia Carr
Sr. Director Marketing Product & Management
John Parke
Customer Marketing Manager
Paige Goff
Vice President of Sustainability
Deborah Corn
Domtar Paper
Roland Basdeo
Graphic Designer
Susan Jones