Paper Matters Blog
Virtually a Reality: Direct Mail Marketing

Direct mail marketing: the gift that keeps on giving! I reported in February about the first USPS promotion of 2022: the Tactile, Sensory, & Interactive Mailpiece Engagement Promotion, which helps eligible mailers who incorporate a multi-sensory experience—such as special visual effects, sounds, scents, textures and even tastes—into their print piece save money on their projects. Now, I’m happy to share that the second USPS Promotion of 2022 is available; the Emerging and Advanced Technology Promotion.

Direct Mail Marketing or Movie Magic?

To ensure that direct mail continues to be an effective and efficient part of the marketing mix, the Postal Service is offering another promotion encouraging customers to incorporate technologies like:

and more in their direct mail campaigns! As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways and the USPS is proving the early bird special.

This promo runs from March 1, 2022 – August 31, 2022, so you can reap its benefits now.

More USPS Savings are Coming

The USPS isn’t finished, future promotions and incentives include—

You can register for every promotion through the Earned Value Credits Promo (April 1) by enrolling your business at the Business Customer Gateway. To learn more about direct mail marketing and how it can benefit your business, visit our blog. They’ve provided the promos and we’ve broken them down. The rest is up to you.

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Nicholas Pearson
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