Paper Matters Blog
What You Print On Matters

The type of paper you choose to use for a project makes a big difference. People are tactile and visual beings, and they form an impression of a project the moment they touch the paper itself. Premium office paper, with its heavier weight, thicker feel, greater brightness and improved print results, ensures your projects make a great impression, every time.

Premium Office Paper is Heavier and Brighter

When you use a heavier weight paper, there is an immediate difference and people will stop to take notice.  Ask yourself, “Is this something I’m going to leave behind to represent me or my company?” If so, a premium paper will help the recipient remember you in a favorable light.

Premium paper also delivers added brightness and improved printing results that can help make images appear sharper and clearer. This is important to keep in mind when a document requires a lot of color — photography, graphics, charts, logos, etc.

Projects that call for premium office paper include:

  • Resumes
  • Portfolios
  • Reports
  • Business proposals
  • Sales brochures
  • Announcements
  • Presentations

ColorLok® Technology Improves Print Results

In addition to higher brightness and heavier weight, ColorLok® Technology, adds another element of quality to your prints.  Paper treated with ColorLok Technology “locks” ink to the surface of the sheet.  This additive produces a chemical reaction with the ink, which helps keep it near the surface of the paper.  Without this technology, paper acts more like a sponge, absorbing black and color pigments deep into the paper and away from the surface.

With inkjet printing, ColorLok® Technology produces more vibrant colors; bolder, sharper text and graphics; and faster drying times for reduced smearing. The technology is beneficial in laser printers as well. Papers made with ColorLok® Technology run through the printer with fewer jams and are smoother, helping extend the life of the printer.

Make a Statement with Xerox® Bold ProfessionalTM Premium Quality Printer Paper

Xerox® Bold ProfessionalTM Premium Quality Printer Paper is one of our brands of premium office paper, available in 24 lb. with ColorLok® Technology. Great for important documents, it’s intended to be used for presentations, proposals and other projects that include a lot of graphics.

Xerox® Bold ProfessionalTM Premium Quality Printer Paper is thicker, whiter, brighter and smoother, resulting in vivid colors, crisp images and a quality feel. It is specifically designed for optimum output on both laser and inkjet printers, eliminating the need to choose paper based on printer type.

The Premium Paper Difference

For important projects that have a long shelf life or are meant to make a great first impression, choose premium paper. Your project will look better, feel better and print better on a higher-quality paper.

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