Marketing in the New Abnormal
As the last year has show us, adaptability is priceless. Looking forward, it's critical that agility becomes the new normal.
Matching Papers to Types of Print Technology
Although you may not see differences between uncoated papers, they have been engineered for specific printing technologies.
Best of the Gallery: Print Marketing Inspirat …
Looking for print marketing inspiration? Curious about the Domtar Paper Gallery? Here are the Top #10 most popular submissions that we have.
How to Spec the Perfect Paper for your Brand
As a creative, you owe your brand the opportunity to get noticed. So, how do you select the perfect paper for your brand? Here are 4 key tips
How and When to Use Rich Black: Finding Your …
Understanding how and when to use rich black can turn an ordinary printed piece into an exceptional printed piece. Learn how with easy tips.
7 Reasons Why Paper Statements Still Make Sen …
Rethinking your paper statements? Well, think again. Here are 7 reasons why paper statements still make sense.
Redesigning the Designer’s Role
Adding creative thinking into the business process is redesigning the designer’s role.
What is a Circular Economy and How Consumers …
The world has moved from a linear to a circular economy, but most consumers don’t know what that means. Check out this article for more.
The Meaning Behind the 2021 Pantone Color of …
Find out how this year’s color combo perfectly represents the outlook for 2021 – and how to perfectly incorporate it in next year’s jobs.
2 Critical Reasons Print Will Help You Look S …
The power of print and paper has held strong during the uncertainty of 2020 and will continue to do so no matter what next year holds.
A Move to Production Inkjet Fits the Bill for …
Learn how KUBRA switched from toner-based printing to production inkjet and improved the paper billing customer experience.
Making Your Affordable Print Look Amazing
It should come as no surprise that marketers are going to have to rethink how they communicate to customers in 2021.
4 Reasons the Latest GDUSA Will Make You Want …
This issue is packed full of great visuals for graphic designers to keep on hand for inspiration and helpful content for creative leaders.
Introducing Our Paper Matters Magazine Fall 2 …
Introducing the Fall issue of Paper Matters Magazine with Field Notes, Publicis Hawkeye, KUBRA and more! Request your download & explore.
Printed Catalogs – A Gift to Marketers
Here is a reminder as to how printed catalogs are truly a gift to marketers.
Top 5 Reasons to Make Your Mark with Letterma …
Whether maintaining a fast pace in a high volume print environment, beginning your next strategic endeavor, sorting out your next creative idea or starting at square one to learn something new, trust the options in the Lettermark collection of office papers as your everyday paper of choice.
Attracting the Next Generation to the Print a …
Ready to prepare for the future? We talked to one of our own, a recent college-grad, about his outlook on the paper and print industry. Learn more.
How to Choose the Right Office Paper for Your …
Anyone that’s ever been to an office supply store will tell you the office paper landscape is confusing. There are a vast array of options, yet it’s difficult to find the paper that truly suits your needs. Learn how to choose the right office paper for your needs.
How is a Forest Sustainably Managed
Donna Janssen has a lifelong connection to forests. These are the highlights of our podcast with Donna about how three generations of women have sustainably managed timberland.
How to Spot a Trustworthy Brand
Trust is a critical factor when developing brand loyalty and making a purchasing decision for the company you work for and the brands you represent. Brands are rushing to regroup and present themselves as a trusted partner; but how do you know which brands are worthy of your trust?
The Importance of the Envelope in Voting at H …
Domtar sits down with Brook Spaulding of W+D and talks voting-at-home, our mailing system and the importance of quality.
Back to School with Classroom Central
While many things have changed as we head back to school, students still need school supplies just as much, if not even more than before. Learn more.
Domtar releases its 2020 Sustainability Goal …
Domtar releases its 2020 Sustainability Goal Updates for both its Pulp & Paper and Personal Care divisions, including Performance Indicators and video.
Introducing the Paper Matters Podcast
The Paper Matters Podcast is a paper-focused listening experience that will celebrate and inspire the evolving world of paper.
Taking It To The Next Level At Elevate Print …
A recap of Elevate Print and how we inspire print professionals on how to take their business and customer relationships to the next level.
Virtual Event Ink Jet Summit 2020
The annual Inkjet Summit took place over parts of 4 days this August with a virtual meeting format.
Direct Effect – Making Direct Mail Academic …
Learn more about the Direct Effect™ Academic Program that teaches college students new technologies about integrating mail into effective digital campaigns.
Domtar Partners With AFF On Its Family Forest …
Domtar partners with AFF on its Family Forest Carbon Program that benefits family forest owners, promotes carbon sequestration and addresses climate change.
Paper and the Millennial Marketing Mix
Paper still has a place in marketing to Millennials. Here are a few tips on how you can connect with a generation that has spent most of their lives online?
Working in the “New Normal” as a Creative …
Working from home as a graphic designer can be challenging in our “new normal”. Here are some tips to make the best of your new, temporary, office.
2020 Back to School Shopping Trends
Back to school shopping has begun and we looked into what parents are doing to prepare and if this year has changed what they’re looking for.
Printing Technique Talk: Lynx® For Sure Prod …
Go behind the scenes and learn more about the print production and techniques of the Lynx® For Sure promotion. Request a copy today.
Top Tips and Trends from the Best of Paper Ma …
Introducing the Best of Paper Matters, August edition. Learn top tips and trends of paper and print add a unique experience to the marketing mix.
Lynx Opaque Ultra – Sure Consistency. Sure …
Lynx For Sure demonstrates the expansive offering, quality, versatility and values of Lynx® Opaque Ultra through a printed piece.
Back to School Tips for In-Person or Distance …
Whether it’s in-person, remote, digital or distance learning, we’ve got several tips to help you prepare for back to school.
Time to Get Schooled-Marketing for Colleges a …
With over 5,000 colleges and universities in the US and Canada–competition to attract students is critical. Here are a few tips we've learned along the way.
Domtar’s Sustainability Report Earns Indust …
Three national communication organization have chosen the Domtar Sustainability Report as a winner/finalist in corporate social responsibility competitions.
The “Love Paper” Campaign by Two Sides No …
Two Sides North America launches the “Love Paper,” a new campaign designed to raise consumer awareness around all the great things about paper.
5 Ways Printers Can Build Customer Loyalty Du …
DMR Graphics has remained open throughout the pandemic. Here are 5 ways they are building customer loyalty during the COVID-19 pandemic.
The Dish On Paper in Restaurants
Here is the dish on how paper plays an important role in the successful reopening of restaurants and bars. Learn more and stay safe.
Introducing the Best of Paper Matters Magazin …
While circumstances may change, your source for inspiration doesn’t.That's why we pulled together some highlights for our Best of Paper Matters July Edition
The Value of Expansive Collaboration
As the transactional printing market matures, our business development team collaborates with the OEMs to align the innovation in paper and print.
Gallery Favorite: AIGA Eye on Design
Eye on Design magazine takes a decidedly different approach to design journalism. Printed on Cougar, see what we love about this journalistic masterpiece.
The Declaration of Independence Re-imagined
Back in 1776, paper was a much different substrate than it is today. What would the Declaration of Independence look like if it was written today?
How To Establish Yourself As the Print Expert …
No matter how much print experience your customer may have, offering your suggestions will set you apart and establish yourself as the print expert.
Learning on the Fly: Training Resources for D …
Whether you get nudged into learning a new skill or actively seek out training the good news is graphic design training resources are just a keystroke away.
Paper Matters Magazine Sneak Peek: Field Note …
Field Notes cultivates success and (and a cult following) with creative branding and memo books that fans are obsessive about.
Creating a Positive Sustainable Forest Future …
Domtar partners with HP, World Wildlife Fund and other industry leaders to maintain a sustainable forest future in protection, restoration and management.
How to Conduct a Remote Press Check
There are a variety of print proof options to help you conduct a remote press check. You're going to want this check list to stay on track.
Ballot Envelope Design Best Practices
2020 election year brings new opportunities for printers. Here are a few things to learn about vote by mail and envelope design for this year's election.
Crafting Values to Attract the Next Generatio …
To attract the next generation, embracing perspectives that may differ from those of previous generations, you’ll open your business to new opportunities.
The Value in Diversity
The value in diversity is more than a new idea, it’s what we use to progress. Growth, be it personal or professional, cannot happen in an echo chamber.
Differentiated Storytelling with Wake Forest
Standing out in higher-education marketing is tough. Discover how Wake Forest customized communication method of storytelling makes its brand shine.
Crafting a Business Narrative
The word brand can mean a lot of different things to many different people. Crafting your business narrative is important to build a strong brand.
In Praise of Paper Ballots
Paper ballots can ease concerns around security and safety during election season. Domtar has some great solutions for this year’s election voting.
Collaboration on the Print Frontier
Collaboration between OEM and Paper Manufacturing provides greater insights and innovation in the production inkjet print market.
Direct Mail: 4 Reasons it’s the Ultimate Se …
Direct mail is the ultimate tool for emotional marketing, when paired with digital in an optimized media mix, advertisers get the results they crave.
Rethinking Your Restaurant Menus and Design
Restaurant menu facts you need to know and options to consider when re-opening your business post COVID-19. Stay informed.
Tips on How to Set Yourself Up As A Print Par …
When it comes to printing, let's face it, many designers have no clue. Here are a few tips to help you turn that inexperience to becoming a print partner.
Bringing Back the Fun in Paper
My wish for kids today and future generations is that we don’t let the craft of making a good old-fashioned airplane die. Let's bring back the fun in paper.
Managing the Transition Back to the Office
As business leaders plan for the return of employees, each manager plays an important role in helping the team plan for the transition back into the office.
An Inside Look at Our Treated Production Inkj …
Detailed production notes can help you become a better printer and designer as you learn. Here are some details to your newest print promotions.
Ways To Invest In Yourself During Isolation
How to use your time in isolation wisely. Some tips and resources to help you stay motivated and in control during this time.
The Power Of Paper Swatchbooks
For customers who are new to the design or print industry, the swatchbook is a great introduction to paper specifications and paper options.
What Are You Reading This Summer?
Everyone’s favorite question as summer begins is “What are you reading this summer?” Here are a few Domtar Paper classic summer reading pick list.
Three Ways Designers Can Learn More About Pap …
Understanding commercial printing papers is essential if you want your print design to stand out. Here are some resources to help you learn about paper.
What You Print On Matters
Jobs printed on premium office paper look and feel better, making it an ideal medium for presentations, sales materials and other important documents.
Keeping Connected – Even When Apart
Working from home doesn’t working alone – let Domtar be your resource for education and inspiration with our blog and resource downloads.
5 Reasons to Feel Good About Using Domtar Pap …
Our demand for wood offers landowners an economic reason to keep North American forests as forests and not sell their land for other uses.
Learning About Deforestation
Deforestation is defined as the conversion of forests to another land use or a permanent loss of forest cover. Learn more and see how you can help.
Tips to Build Your LinkedIn Profile Copy
What can you do when there's downltime at the job? Work on your LinkedIn profile! Here are a few great tips to build your LinkedIn Profile for beginners.
Exploring Production Inkjet? Choose the Right …
As your business evolves to embrace new technology; such as, production inkjet technology, depend on Domtar to adapt alongside you.
Is Cheaper Paper Worth the Risk?
For printers, the right paper can make the difference between a “one and done” customer and one that sticks around. Is cheaper paper worth the risk?
Swatchbooks, A Useful Tool for Designers
If you are new to swatchbooks, start by flipping through one. It can be your best friend, if you understand what it can offer you and how you can use it.
Studies Show Reading is the Key to Relaxing
Working from home can be stressful for those who are used to being in an office; however, studies have shown that reading is key to relaxing. Learn more.
4 Tips for Managing a Creative Team Remotely
When you manage a creative team that has turned into remote workers, how you can help the team maintain the same level of collaboration and enjoyment?
The Future of Forestry: Domtar’s Use of Dro …
Domtar has harnessed the power of drone technology at its Ashdown Paper Mill in Arkansas since 2016, changing the future of forestry with the use of drones.
Print, Paper and The Customer Journey
When planning your marketing campaigns, it's important to think wholistically including print and paper in your customer journey.
Dear Marketer, Drive Direct Mail Response wit …
Did you know that 36% of people under 30 look forward to checking the mail each day? Direct mail should be part of any marketing campaign you are planning.
Staying Productive When Working From Home
We have a few tips to help you find work/life balance and staying productive when working from home with all your everyday tasks and family life.
Print – The Essential Brand Storytellin …
When thinking of brand storytelling, it’s easy to get excited over latest digital advances. Yet, print remains a vital and trusted part of the media mix.
Books are Essential – Especially Cookbo …
Books are essential, especially family recipe books and technology has made it easy to create and print your own. Here are a few of our personal favorites.
Balance in the Classroom
Are you home from school but your classes are still rolling? Hear what the experts say about keeping the balance in the classroom and remote learning.
Find the Right Print Technology to Fit for Yo …
Knowing about the printing process prior to beginning the design process will give you a much more effective end result. Learn how the print technology can fit your design.
Top Tips From Senior Graphic Designers on Wor …
Many creative teams across the globe, whether working at an agency or for a brand, site collaboration as the source of many of their most creative ideas.
Top 5 Tips for Transitioning to a Work-From-H …
When you’re used to working together in a face-to-face setting, working remotely is certainly a challenge. Here are my tips to working from home.
Tips On How To Cultivate A Life-long Reader
For parents with school-aged students, this is a great opportunity to cultivate a life-long reader. Here are a few tips to help you get started.
5 Tips on How to Attract the Next Generation …
Looking for the right professional to add to your team. Learn how you can attract the next generation to print with these 5 tips.
Why the World Needs Today’s Designer to Be …
The world needs today's designers to do more and be more, design thinking is a process of dreaming big while paying attention to the details. Learn how.
Kit Hinrichs’ Uncompromising Design
Kit Hinrich continues to sway industry standards. His work is included in some of the most popular venues for Modern Art and we have his views on print.
Lynx Digital Super Smooth: The Uncoated Sheet …
We introduced Lynx Digital Super Smooth a few years ago and it has continued to surprise us. Learn more about the possibilities you can achieve.
How to Spec the Right Paper for Digital Print …
Knowing how to spec the right paper for digital printing makes all the difference. Here's what you need to know to stay up to date with print technology.
Staying Productive When Working From Home Cop …
March is National Reading Month and a great time to focus on the benefits of reading, specifcially the reading printed books over electronic books.
Printing Technique Talk: Cougar® w/Purpose P …
Printing technique matters. Get the details on the print production and techniques used in the Cougar w/Purpose promotion.
Why Paper Formation Matters in Print Quality
If a paper is well-made, it usually has even paper formation which yields better print quality. Discover how paper formation can elevate any print project.
Husky® The Reliable, Dependable Paper
No matter the size of the press run or whether it’s offset, digital or inkjet, Husky is reliable, dependable paper and gets it done right.
Why Paper Specs Don’t Tell the Whole Story
Paper specs are good guidelines to use when deciding which paper will work best for your print project, how-ever, they aren’t the end all, be all.
