Paper Matters Blog

Lettermark Envelope Colors: Making Mailbox Ma …

Colors have a profound effect on our emotions, perceptions, and actions. When strategically incorporated into your direct mail strategy, colors have t

Scan and Save: How QR Codes can Rescue your B …

In today’s increasingly tech-savvy world, blending print and digital marketing strategies is necessary to remain competitive. The challenge is creat

The 2023 USPS Promos: Saving with Color

If you’ve been paying attention, you may have noticed that the United States Postal Service (USPS) P

How the 2023 USPS Promotions Can Save Your Bu …

We’ve been championing the United States Postal

Last Minute Tips for your Marketing Strategy

2023 is underway and marketing departments continue to make tough decisions regarding strategy, their planned marketing media mix and budget allocatio

Viva Magenta: How Paper can Bring Color to Li …

Every December, Pantone (the global authority on color) announce

Back-to-School Shopping: 2022 Market Trends

 2022: THE BACK–TO–SCHOOL BUSTLE

Wow! The back-to-school shopping season is upon us! This year flew by and parents eve

Working Art: The Direct Mail Renaissance Cont …

Do you remember learning about the Renaissance Period in school? The Mona Lisa, David of Michelangelo—were there frescoes, too? The period marked Eu

Augment Your Toolkit by Embracing AR

How can paper become an extended version of the real world? The Answer: through technology, enabled by virtual visuals, sounds, or other sensory stimu

Throwback Thursday: Luxury Within Reach (in a …

Now is a great time for brands and companies to re-engage with customers via print marketing. Throwback Thursday: Luxury Within Reach

Print is Still a Player in Integrated Marketi …

From marketers to printers, from printers to your mailbox, from your mailbox to their website. That's integrated marking, the right way.

Introducing the PrintWorks™ Newsletter

Learn more about the PrintWorks Newsletter, an exclusive printer resource, full of valuable tools, news and insights to help you succeed.

Fight Screen Fatigue with Paper

Screen fatigue is a simple name for a complicated issue—many of us feel drained as a result of our screens, but how do we fight it?

The Meaning Behind the 2021 Pantone Color of …

Find out how this year’s color combo perfectly represents the outlook for 2021 – and how to perfectly incorporate it in next year’s jobs.

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2 Critical Reasons Print Will Help You Look S …

The power of print and paper has held strong during the uncertainty of 2020 and will continue to do so no matter what next year holds.

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Printed Catalogs – A Gift to Marketers

Here is a reminder as to how printed catalogs are truly a gift to marketers.

2020 Back to School Shopping Trends

Back to school shopping has begun and we looked into what parents are doing to prepare and if this year has changed what they’re looking for.

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Time to Get Schooled-Marketing for Colleges a …

With over 5,000 colleges and universities in the US and Canada–competition to attract students is critical. Here are a few tips we've learned along the way.

Ballot Envelope Design Best Practices

2020 election year brings new opportunities for printers. Here are a few things to learn about vote by mail and envelope design for this year's election.

Collaboration on the Print Frontier

Collaboration between OEM and Paper Manufacturing provides greater insights and innovation in the production inkjet print market. 

Direct Mail: 4 Reasons it’s the Ultimate Se …

Direct mail is the ultimate tool for emotional marketing, when paired with digital in an optimized media mix, advertisers get the results they crave.

Social Media Is Here To Stay

Social media is here to stay and will continue to be a driving force in consumer purchasing behavior in 2020. Here are a few facts to help make your case.

Unlock your Marketing SuperPowers with Print …

Print and social combined are the superpowers behind your marketing strategy. Take your marketing to the next level in 2020 with a strong integrated plan.

Customer Experience and the Rise of Print Mar …

Customer expectations have changed so much in recent years with the rise of technology. See how print marketing can improve your overall performance.

10 Tips to Help Build Your Brands with Linked …

B2B marketing leader, LinkedIn, continues to pave the path for brands. Learn how to build your brand on Linkedin with advice from the experts.

Careers in Print: The Finishing Touch

If you're looking for something fast paced and versatile, the print finishing department could be a good fit. Learn more about the bindery role in print.

Careers in Print: A Customer Service Rep̵ …

President of Ripon Printers, Julie Newhouse, shares her insights to a typical customer service rep's job responsibilities and expectations.