Paper Matters Blog

Back to School Trends: A Look at the 2021 Del …

According to the 2021 Deloitte Back-to School Survey, overall spend is will be up 16%. Before joining the spend, here some tips on prep.

Throwback Thursday: Luxury Within Reach (in a …

Now is a great time for brands and companies to re-engage with customers via print marketing. Throwback Thursday: Luxury Within Reach

Print is Still a Player in Integrated Marketi …

From marketers to printers, from printers to your mailbox, from your mailbox to their website. That's integrated marking, the right way.

Introducing the PrintWorks™ Newsletter

Learn more about the PrintWorks Newsletter, an exclusive printer resource, full of valuable tools, news and insights to help you succeed.

How the 2021 USPS Promotions & Incentive …

The 2021 USPS Promotions and Incentives help marketers find creative solutions to content questions within budget. Learn how they can help.

Fight Digital Fatigue with Paper

Digital fatigue is a simple name for a complicated issue—many of us feel drained as a result of our screens, but how do we fight it?

Marketing in the New Abnormal

As the last year has show us, adaptability is priceless. Looking forward, it's critical that agility becomes the new normal.

The Meaning Behind the 2021 Pantone Color of …

Find out how this year’s color combo perfectly represents the outlook for 2021 – and how to perfectly incorporate it in next year’s jobs.

2 Critical Reasons Print Will Help You Look S …

The power of print and paper has held strong during the uncertainty of 2020 and will continue to do so no matter what next year holds.

4 Reasons the Latest GDUSA Will Make You Want …

This issue is packed full of great visuals for graphic designers to keep on hand for inspiration and helpful content for creative leaders.

Printed Catalogs – A Gift to Marketers

Here is a reminder as to how printed catalogs are truly a gift to marketers.

Direct Effect – Making Direct Mail Academic …

Learn more about the Direct Effect™ Academic Program that teaches college students new technologies about integrating mail into effective digital campaigns.

Paper and the Millennial Marketing Mix

Paper still has a place in marketing to Millennials. Here are a few tips on how you can connect with a generation that has spent most of their lives online?

2020 Back to School Shopping Trends

Back to school shopping has begun and we looked into what parents are doing to prepare and if this year has changed what they’re looking for.

Back to School Tips for In-Person or Distance …

Whether it’s in-person, remote, digital or distance learning, we’ve got several tips to help you prepare for back to school.

Time to Get Schooled-Marketing for Colleges a …

With over 5,000 colleges and universities in the US and Canada–competition to attract students is critical. Here are a few tips we've learned along the way.

Ballot Envelope Design Best Practices

2020 election year brings new opportunities for printers. Here are a few things to learn about vote by mail and envelope design for this year's election.

Crafting Values to Attract the Next Generatio …

To attract the next generation, embracing perspectives that may differ from those of previous generations, you’ll open your business to new opportunities.

Crafting a Business Narrative

The word brand can mean a lot of different things to many different people. Crafting your business narrative is important to build a strong brand.

Collaboration on the Print Frontier

Collaboration between OEM and Paper Manufacturing provides greater insights and innovation in the production inkjet print market. 

Direct Mail: 4 Reasons it’s the Ultimate Se …

Direct mail is the ultimate tool for emotional marketing, when paired with digital in an optimized media mix, advertisers get the results they crave.

Print, Paper and The Customer Journey

When planning your marketing campaigns, it's important to think wholistically including print and paper in your customer journey.

Print – The Essential Brand Storytellin …

When thinking of brand storytelling, it’s easy to get excited over latest digital advances. Yet, print remains a vital and trusted part of the media mix.

5 Tips on How to Attract the Next Generation …

Looking for the right professional to add to your team. Learn how you can attract the next generation to print with these 5 tips.

Elections and Direct Mail Go Hand in Hand

read more about elections and direct mail.

Enhancing the Customer Retail Experience

Today's consumers are looking for experiences that are convenient, encompassing and hands-on, here are 4 tips to enhance your retail customer experience.

Research is Ammunition in the Design Process

Before you start designing, make sure to take the time to do your research in the design process. It will take you a long way in your career.

Sunbrella – Banner Blind, Paper Ready

Sunbrella, an industry leader in performance fabrics like indoor and outdoor upholstery, is a believer in the powers of paper.

Social Media Is Here To Stay

Social media is here to stay and will continue to be a driving force in consumer purchasing behavior in 2020. Here are a few facts to help make your case.

Unlock your Marketing SuperPowers with Print …

Print and social combined are the superpowers behind your marketing strategy. Take your marketing to the next level in 2020 with a strong integrated plan.

Customer Experience and the Rise of Print Mar …

Customer expectations have changed so much in recent years with the rise of technology. See how print marketing can improve your overall performance.

10 Tips to Help Build Your Brands with Linked …

B2B marketing leader, LinkedIn, continues to pave the path for brands. Learn how to build your brand on Linkedin with advice from the experts.

Careers in Print: The Finishing Touch

If you're looking for something fast paced and versatile, the print finishing department could be a good fit. Learn more about the bindery role in print.

How Personalized Direct Mail Campaigns Can Up …

When it comes to direct mail campaigns, a personalized message performs better than a general statement. Here are a few tips to help you on your way.

Are You Prepared for the Holiday Shopping Sea …

Here are a few tips to optimize your campaigns for the busiest holiday shopping season of the year. From print to digital, make sure you're prepared.

Print Technology and Uncoated Paper

Changes in print technology have changed how we engineer uncoated paper. Learn more about the evolution of uncoated paper and print technology.

Careers in Print: Do You Enjoy Your Professi …

Do you enjoy your profession? If you enjoy collaborating with others and working with your hands, a print estimator role may be the right fit for you.

Digital Printing and Not So “Plain” Paper …

When it comes to putting ink on paper, one would think that plain paper is all the same. Well, we're here to tell you, there's a lot more to talk.

How to Sell Personalized Direct Mail Packages …

At 5.1% response rate, direct mail continues to be an effective channel. Here are a few tips to help you sell personalized direct mail to your customers.

How Young People Are Revolutionizing the Prin …

Young generation in print. They are young, curious and interested in print. Learn more about this generation and how they are impacting the print industry.

Transitioning to Inkjet Technology?

You’re thinking about transitioning to inkjet technology but are afraid to make the leap. Here are 4 lessons you can learn from the early adaptors.

Could California AB 1884 Bill Be the End For …

California AB 1884 ban on single-use plastic straws set the precedent for other states to follow but does this mean the end for plastic altogether?

Careers in Print: A Customer Service Rep̵ …

President of Ripon Printers, Julie Newhouse, shares her insights to a typical customer service rep's job responsibilities and expectations.

Looking into High-Speed Production Inkjet?

Jeff Matos at Broadridge shares what he's learned and why paper is critical as an early adopter looking into high-speed production inkjet technology.

Personalize Your Next Marketing Campaign for …

If you're looking into improving your marketing ROI, you may want to personalize your next marketing campaign for the biggest impact. Here's why.

Direct Mail Marketing Still Matters and Here& …

Direct mail marketing is alive and well and an effective communication tool with tremendous potential to influence customer choices.

8 Key Standards to Achieving Brand Journalism …

We have compiled 8 key standards to help you stay focused on your brand journalism content strategy. More more, subscribe to our Paper Matters Magazine.

Five Reasons It’s Time to Up Your Social Me …

Kelly Mallozzi, print specialist and content strategist, shares her top 4 reasons why you should up your social media game.

Three Tips to Get Started With Production Ink …

Production inkjet technology is opening doors for designers & marketers when it comes to audience targeting. This series offer key tips to get you started.

Paper + Pixels = 3 Irresistible Mail Technolo …

We enjoy learning about innovative print marketing trends and the Irresistible Mail campaign by the USPS, featuring interactive mail has been our favorite.

3 Ways Direct Mail Improves Your Omni-Channel …

As a vital part of an omni-channel strategy, mail is more powerful than ever. Learn how direct mail is evolving and what tactics you should explore.

Why Choose Digital Printing

Digital printing has grown and paper manufacturers have developed more options to choose from. Here are a few reasons why you should choose digital printing

Color Coding with Color Paper

Using color paper can be a creative and interesting way to stay organized. Check out how you can add a little excitement and structure to your workday!

4 Tips for Selecting a New Printer

New year, new print shop! Here are a few tips on how to go about selecting a new printer for all of your business’s needs in the coming year.

5 Tips to Get Started with an Omni-Channel St …

Putting together a cohesive omni-channel marketing strategy can be challenging. Discover how to overcome pitfalls and get back on track!

Augmented Reality in Print–Top Four Things …

Delving into augmented reality can be intimidating, but effective-- especially when combined with print. Discover how to use AR in your next print project!

How Print Fits into your Cross-Generational M …

With the expansion of marketing tools & options comes the need to develop a cross-generational marketing strategy. Reach multiple generations with print today!

Five Stats on How Print Media is Growing in 2 …

With the rise of digital media, there's a fear that print is becoming obsolete. Break down the facts and discover why print media is as influential as ever.

Print Strategy: 4 Helpful Print Solutions

Project management is a constant challenge when it comes to executing marketing campaigns. Here are 4 tips to help streamline your print solution component.

The Printed Holiday Toy Catalog Returns!

With the rise of eCommerce, the death of the printed holiday toy catalog seems imminent. See what companies are doing to keep the holiday spirit in print!