Ah, the joy of print! As a designer obsessed with print and paper, nothing compares to looking through a beautifully designed book filled with techniques that amplify the medium. When Joy by LithoChic (Joie Par LithoChic) landed on my desk, I marveled at the smarts behind this elegantly designed self-promotion that showcases printing capabilities.
“The inspiration for the Joy by LithoChic (Joie Par LithoChic) brochure came after I listened to Beethoven’s ninth’s symphony, Ode to Joy. I wanted to feature joie de vivre graphically,” expressed Sylvain Rhéaume, the in-house designer at LithoChic. “Joy is everywhere, free of any language restrictions.”
Printed on Cougar 65 lb. Cover, Smooth Finish