“The only way to engage your readers is to provide them wit than experience in which they can lose themselves. Readers have to feel like a magazine was designed and curated with them in mind–and we have to make that happen.” – Dr. Samir Husni, Mr. Magazine.

The Definitive Guide on How to Launch Your Own Magazine is a treasure trove of information from the man who founded and directs the Center for Magazine Innovation at the University of Mississippi. If you’ve read our interview with him in the Fall19 issue of Paper Matters, then this book is an excellent follow-up to our conversation; if not, then read both and let us know what you think.