Attracting students has never been more complex. With so many different channels of communication, marketing professionals in the field of higher education must use all means to reach their potential prospects. The admissions office at the University of Kansas uses print as one piece of the puzzle. With a cohesive design, this print campaign mirrors the website and social strategy.
Transfer Viewbook: Cover printed on 65 lb. Lynx Cover & Inside Pages printed on 80 lb. Lynx Text
First Year as a Jayhawk: Printed on 80 lb. Lynx, Text with a closed gate fold, 8-pages
Claim the Chant Viewbook: Cover printed on 80 lb. Cover & Inside Pages printed on 80 lb. Text