Trends
Learn more about the latest innovations in the print and paper industry and how paper can make an impact.Episodes
About This Episode
Hear from one of our very own on what attracted him to the paper industry and how to connect with the next generation and attract great talent for your team. Join us as Nicholas Pearson, Marketing Specialist for Domtar Paper and recent college graduate, dispels a few myths about millennials in the workplace, the value of diversity and what interested him in the paper and printing industry.
You Don’t Want to Miss:
- Attracting the next generation to the print and paper industry
- How diversity and inclusion leads to new ideas and perspectives
- What millennials really want in the workplace and it’s not what you think
About This Episode
Whether it’s called vote-at-home, absentee voting, or vote by mail, the voting process has received increased attention as states and localities wrestle with running an election in the year of COVID-19. Join us at Brook Spaulding, Market Development Manager for W+D (Winkler + Dünnebier), walks us through the importance of the envelope in voting by mail, current trends and how something as simple as the envelope does a lot of heavy lifting in the mailing process.
You Don’t Want to Miss:
- Demand for equipment that processes vote by mail or absentee ballots
- Benefits of voting at home
- How a unique ballot travels through the mail system.
- Best practices to consider for envelope design, paper and processing.
About This Episode
As industries make a shift to digital, let’s not forget the importance of print communications. Many consumers prefer paper bills because they’re easier to track, organize and pay. And some customers–particularly those in rural locations–have no access to reliable internet. With 360 million mail pieces going out annually, KUBRA, a billing and payments company, focuses on the importance of the customer experience in digital and print communications. Join us as we talk with Rob Iantorno, VP of Operations at KUBRA and learn how switching to production inkjet gave them and their customers an advantage.
You Don’t Want to Miss:
- The benefits of switching to production inkjet.
- Maximizing customer engagement with paper, design and color.
- The impact of color and its influence on billing and payments.
- Choosing and testing the right paper for production inkjet.
Quotes from this Episode:
“Production Inkjet gives us the ability to quickly make changes to a client’s bill and that’s a huge advantage.”
“We want papers that the inks are going to look vibrant, turn out properly and run through our equipment well.”
Resources:
- Visit KUBRA to learn more about how they provide customer experience management solutions to some of the largest utility, insurance and government entities across North America.
- Request your complimentary subscription to Paper Matters magazine to read more about KUBRA and how they transitioned to production inkjet.
- Visit paper.domtar.com for our blog, request print promotions and much more.
- Follow us on Facebook, Instagram, LinkedIn or Twitter
About This Episode
In a world where digital fatigue is a common concern, print and paper may be more powerful than ever. In this Paper Matter Podcast, we’ll chat with Nichole Tully, Advisor of Marketing Communications at Canon Solutions America, about how the marketplace is changing, why print appeals to a variety of generations, and how data and personalization can create new opportunities for marketers to reach their target audiences.
You Don’t Want to Miss:
• Post-COVID communication and marketplace trends
• The impact of an omni-channel approach, and how to customize to reach millennials, Gen Z and other generations with print
• How one marketer is using direct mail to reach customers with abandoned carts
Quotes From This Episode:
“There is a misconception that you can only reach millennials and Gen Z through digital channels. But the reality is, printed communications actually resonate pretty strongly with these generations—especially direct mail. However, print needs to be done in a way that is specific to the audience, and appeals to the characteristics of their generation.”
“When the pandemic hit, all of a sudden, people were home constantly. They were on their computers and devices, and streaming things on TV. Now, people are sick of their devices more than ever—plus, home became a rich place for direct mail to reach its target market. While digital is not going anywhere, there is a growing opportunity for print, especially in the market of books, promotional direct mail, magazines, catalogs, point of purchase, and packaging.”
“The average lifespan of a Twitter post is 20 minutes. For an e-mail, it’s a shocking 18 seconds. So if want your message to be seen, and you’re using those channels, you need to constantly feed your pipeline. Compare this to a direct mail piece, which has an average lifespan of about 17 days. It also has a physical presence. You look at it, hold it, and spend more time with it than just hitting delete or scrolling on a social media platform.”
“Your mailbox is far less competitive, and far less oversaturated, then your email inbox or your social media feed. It’s a really great place for a brand to stand out.”
Resources:
If you’d like to learn more about Canon Solutions America, visit this link. pps.csa.canon.com
For more about direct mail trends, visit our blog.
