Tips & Best Practices

Tips & Best Practices

Get the latest tips and best practices to help you do your best work, all on paper.

Episodes

Tips for Printers in a Post-COVID World
Sep 08, 2020 Season 1 Episode 4

About This Episode

It’s a challenging time for printers in today’s environment. Deborah Corn, self-proclaimed intergalactic ambassador to The Printerverse at Print Media Centr, talks to the Paper Matters podcast about how printers can connect with buyers when people are working in a remote world. Deborah will discuss creating meaningful relationships with customers and different ways printers can position themselves to differentiate themselves and achieve success during a pandemic.

You Don’t Want to Miss:

  • How to connect with print buyers in a COVID-19 world
  • The best way to promote your capabilities digitally
  • Pushing outside your comfort zone and being an idea generator
  • The value of working with a paper company that invests in sustainability
How to Produce Stellar Print Design with Uncoated Paper and Print Production Tips
March 10, 2021 Season 2 Episode 7

About This Episode

The process for producing inspired print projects is a compilation of many things. It’s paper selection, brand messaging, techniques and design, to name a few. Join us as we talk with Jill DiNicolantonio, Director of Creative and Brand Engagement for Millcraft and Parse & Parcel’s founder. Jill, a self-professed paper enthusiast, is intimately familiar with the superpower of print and has worked with many creatives and print representatives to help them figure out the best paper options for their print projects.

You Don’t Want to Miss:

  • How to pick the right paper for your print projects
  • Understanding how graphic design, paper and print production work together to get the best results
  • The differences between coated and uncoated paper
  • How to save money on your print projects
  • How to partner with your printer
  • How to use a swatchbook
  • The best resources for graphic designers

Quotes from this Episode: 

“It’s what I’ve done my entire career, which is helping to educate and empower creatives to make paper a part of their print design process.”

“A great printer partner is invaluable. But the designer needs to take ownership and understand the different aspects of paper and print production in order for their piece to turn out the way they’ve intended.”

“Paper is hugely powerful in helping to extend the brand message. When we talk about paper attributes, most people think of color first, but I say go deeper and start to think about the tactile experience of paper. And that’s really where you get into finishes and things like opacity, but how does that paper feel? There’s a way where you can subtly impart some design nuance and brand messaging into the print piece through your choice of paper.”

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