Paper Matters Blog

How to Spot a Trustworthy Brand

Trust is a critical factor when developing brand loyalty and making a purchasing decision for the company you work for and the brands you represent. Brands are rushing to regroup and present themselves as a trusted partner; but how do you know which brands are worthy of your trust?

Paper Matters Magazine Sneak Peek: Field Note …

Field Notes cultivates success and (and a cult following) with creative branding and memo books that fans are obsessive about.

Building Brand Loyalty through Empathy

How can marketers build brand loyalty in a world full of competition? Learn more from industry thought leader Stefan Mumaw.

The Hallmark of Every Great Brand

At Domtar, we understand the value of Purpose. It’s what gives your brand meaning and that is why we created a custom t-shirt for our brand enthusiasts.

Building a Personal Brand

Brand is more than just a logo and designs. Your personal brand is the most important investment. Here are a few tips to help you get on your way.