Direct Mail Trends & Tips

Tips & Best Practices

How to Optimize Direct Mail with Production I …

The last few years have caused many changes to the way companies conduct business and how they go to market. There has been a shift to digital marketi

Tips & Best Practices

Digital + Direct Mail: The Antidote to Email …

In 1997, there were 10 email users worldwide. Today, there are 4 billion daily users and that number is expected to climb to 4.6 billion by 2025. As a

Trends

Working Art: The Direct Mail Renaissance Cont …

Do you remember learning about the Renaissance Period in school? The Mona Lisa, David of Michelangelo—were there frescoes, too? The period marked Eu

Tips & Best Practices

The Power of Print Enhancements in Optichanne …

The best marketing strategies combine both online and offline marketing channels. That's optichannel marketing and here's how to do it.

Blog

Virtually a Reality: Direct Mail Marketing

Direct mail marketing: the gift that keeps on giving! Read More

Tips & Best Practices

Return of the Mail: The 2022 USPS Promotions …

Screen fatigue is widespread, as much as 80% of target audiences are fatigued by digital and virtual engagement efforts and Read More

Spotlight

How Printed Catalogs Can Amplify Digital Mark …

Learn how printed catalogs are alive and well (and as impactful as ever) in a digital world by flipping through the Amazon Catalog with us.

Blog

Communication Trends In a World of Change and …

Highlights from our podcast with Nicole Tully of Canon Solutions America, about marketing trends, reaching the next-gen and more.

Tips & Best Practices

Direct Mail That Dominates The Mailbox

Learn the importance of choosing the right elements to ensure your direct mail dominates the mailbox—techniques, paper choice, no problem!

Trends

Print is Still a Player in Integrated Marketi …

From marketers to printers, from printers to your mailbox, from your mailbox to their website. That's integrated marking, the right way.

Tips & Best Practices

Do Your Print Customers Have Envelope Envy?

When it comes to creating envelope envy and helping print customers stand out in the mailbox, you're closer to your goals than you think!

Trends

How the 2021 USPS Promotions & Incentive …

The 2021 USPS Promotions and Incentives help marketers find creative solutions to content questions within budget. Learn how they can help.

Paper Advocacy

The Importance of the Envelope in Voting at H …

Domtar sits down with Brook Spaulding of W+D and talks voting-at-home, our mailing system and the importance of quality.

Trends

Direct Effect – Making Direct Mail Academic …

Learn more about the Direct Effect™ Academic Program that teaches college students new technologies about integrating mail into effective digital campaigns.

Trends

Paper and the Millennial Marketing Mix

Paper still has a place in marketing to Millennials. Here are a few tips on how you can connect with a generation that has spent most of their lives online?

Trends

Direct Mail: 4 Reasons it’s the Ultimate Se …

Direct mail is the ultimate tool for emotional marketing, when paired with digital in an optimized media mix, advertisers get the results they crave.

Ideas & Inspiration

Dear Marketer, Drive Direct Mail Response wit …

Did you know that 36% of people under 30 look forward to checking the mail each day? Direct mail should be part of any marketing campaign you are planning.

Trends

Elections and Direct Mail Go Hand in Hand

read more about elections and direct mail.

Trends

How Personalized Direct Mail Campaigns Can Up …

When it comes to direct mail campaigns, a personalized message performs better than a general statement. Here are a few tips to help you on your way.

Paper Advocacy

What’s in Your Mailbox?

Recent USPS survey showed that respondents across all age demographics still enjoy receiving mail and believes it is a secure method of communication.

Paper Advocacy

Fight For Your Right to Paper Statements

Printed utility bills to printed social security statements, whatever the communication form, the Keep Me Post Campaign fights for your right to choose.

Trends

Direct Mail Marketing Still Matters and Here& …

Direct mail marketing is alive and well and an effective communication tool with tremendous potential to influence customer choices.

Trends

Paper + Pixels = 3 Irresistible Mail Technolo …

We enjoy learning about innovative print marketing trends and the Irresistible Mail campaign by the USPS, featuring interactive mail has been our favorite.

Trends

3 Ways Direct Mail Improves Your Omni-Channel …

As a vital part of an omni-channel strategy, mail is more powerful than ever. Learn how direct mail is evolving and what tactics you should explore.

Trends

Print Strategy: 4 Helpful Print Solutions

Project management is a constant challenge when it comes to executing marketing campaigns. Here are 4 tips to help streamline your print solution component.