Paper Matters Blog

How Personalized Direct Mail Campaigns Can Up …

When it comes to direct mail campaigns, a personalized message performs better than a general statement. Here are a few tips to help you on your way.

What’s in Your Mailbox?

Recent USPS survey showed that respondents across all age demographics still enjoy receiving mail and believes it is a secure method of communication.

Fight For Your Right to Paper Statements

Printed utility bills to printed social security statements, whatever the communication form, the Keep Me Post Campaign fights for your right to choose.

Direct Mail Marketing Still Matters and Here& …

Direct mail marketing is alive and well and an effective communication tool with tremendous potential to influence customer choices.

Paper + Pixels = 3 Irresistible Mail Technolo …

We enjoy learning about innovative print marketing trends and the Irresistible Mail campaign by the USPS, featuring interactive mail has been our favorite.

3 Ways Direct Mail Improves Your Omni-Channel …

As a vital part of an omni-channel strategy, mail is more powerful than ever. Learn how direct mail is evolving and what tactics you should explore.

Print Strategy: 4 Helpful Print Solutions

Project management is a constant challenge when it comes to executing marketing campaigns. Here are 4 tips to help streamline your print solution component.