Paper Matters Blog

Communication Trends In a World of Change and …

Highlights from our podcast with Nicole Tully of Canon Solutions America, about marketing trends, reaching the next-gen and more.

Direct Mail That Dominates The Mailbox

Learn the importance of choosing the right elements to ensure your direct mail dominates the mailbox—techniques, paper choice, no problem!

Print is Still a Player in Integrated Marketi …

From marketers to printers, from printers to your mailbox, from your mailbox to their website. That's integrated marking, the right way.

Do Your Print Customers Have Envelope Envy?

When it comes to creating envelope envy and helping print customers stand out in the mailbox, you're closer to your goals than you think!

How the 2021 USPS Promotions & Incentive …

The 2021 USPS Promotions and Incentives help marketers find creative solutions to content questions within budget. Learn how they can help.

The Importance of the Envelope in Voting at H …

Domtar sits down with Brook Spaulding of W+D and talks voting-at-home, our mailing system and the importance of quality.

Direct Effect – Making Direct Mail Academic …

Learn more about the Direct Effect™ Academic Program that teaches college students new technologies about integrating mail into effective digital campaigns.

Paper and the Millennial Marketing Mix

Paper still has a place in marketing to Millennials. Here are a few tips on how you can connect with a generation that has spent most of their lives online?

Direct Mail: 4 Reasons it’s the Ultimate Se …

Direct mail is the ultimate tool for emotional marketing, when paired with digital in an optimized media mix, advertisers get the results they crave.

Dear Marketer, Drive Direct Mail Response wit …

Did you know that 36% of people under 30 look forward to checking the mail each day? Direct mail should be part of any marketing campaign you are planning.

Elections and Direct Mail Go Hand in Hand

read more about elections and direct mail.

How Personalized Direct Mail Campaigns Can Up …

When it comes to direct mail campaigns, a personalized message performs better than a general statement. Here are a few tips to help you on your way.

What’s in Your Mailbox?

Recent USPS survey showed that respondents across all age demographics still enjoy receiving mail and believes it is a secure method of communication.

Fight For Your Right to Paper Statements

Printed utility bills to printed social security statements, whatever the communication form, the Keep Me Post Campaign fights for your right to choose.

Direct Mail Marketing Still Matters and Here& …

Direct mail marketing is alive and well and an effective communication tool with tremendous potential to influence customer choices.

Paper + Pixels = 3 Irresistible Mail Technolo …

We enjoy learning about innovative print marketing trends and the Irresistible Mail campaign by the USPS, featuring interactive mail has been our favorite.

3 Ways Direct Mail Improves Your Omni-Channel …

As a vital part of an omni-channel strategy, mail is more powerful than ever. Learn how direct mail is evolving and what tactics you should explore.

Print Strategy: 4 Helpful Print Solutions

Project management is a constant challenge when it comes to executing marketing campaigns. Here are 4 tips to help streamline your print solution component.