Direct Mail Trends & Tips | Domtar Paper

Paper Matters Blog

Spotlight

TSI: Direct Mail’s Impact on Reduced Po …

For those who are unaware, Read More

Spotlight

The 2024 USPS Promotions

Print is one of the most versatile tools at a marketer’s disposal; it’s tactile, it’s customizable and it takes nearly Read More

Tips & Best Practices

Choose Wisely: The Fight for your Receipt

“Would you like a printed receipt?”What once seemed like a simple question has become the focal point of a complicated conversation as the deb

Trends

Lettermark Envelope Colors: Making Mailbox Ma …

Colors have a profound effect on our emotions, perceptions, and actions. When strategically incorporated into your direct mail strategy, colors have t

Tips & Best Practices

Retargeting: How to Recapture your Audience w …

From social media ads to email marketing and back again, today's digital age has provided marketers with a seemingly endless supply of tools to reach

Blog Trends

Scan and Save: How QR Codes can Rescue your B …

In today’s increasingly tech-savvy world, blending print and digital marketing strategies is necessary to remain competitive. The challenge is creat

Blog Tips & Best Practices Trends

How the 2023 USPS Promotions Can Save Your Bu …

We’ve been championing the United States Postal

Trends

Last Minute Tips for your Marketing Strategy

2023 is underway and marketing departments continue to make tough decisions regarding strategy, their planned marketing media mix and budget allocatio

Tips & Best Practices

How to Optimize Direct Mail with Production I …

The last few years have caused many changes to the way companies conduct business and how they go to market. There has been a shift to digital marketi

Trends

Working Art: The Direct Mail Renaissance Cont …

Do you remember learning about the Renaissance Period in school? The Mona Lisa, David of Michelangelo—were there frescoes, too? The period marked Eu

Tips & Best Practices

The Power of Print Enhancements in Optichanne …

The best marketing strategies combine both online and offline marketing channels. That's optichannel marketing and here's how to do it.

Spotlight

How Printed Catalogs Can Amplify Digital Mark …

Learn how printed catalogs are alive and well (and as impactful as ever) in a digital world by flipping through the Amazon Catalog with us.

Blog

Communication Trends In a World of Change and …

Highlights from our podcast with Nicole Tully of Canon Solutions America, about marketing trends, reaching the next-gen and more.

Tips & Best Practices

Direct Mail That Dominates The Mailbox

Learn the importance of choosing the right elements to ensure your direct mail dominates the mailbox—techniques, paper choice, no problem!

Trends

Print is Still a Player in Integrated Marketi …

From marketers to printers, from printers to your mailbox, from your mailbox to their website. That's integrated marking, the right way.

Tips & Best Practices

Do Your Print Customers Have Envelope Envy?

When it comes to creating envelope envy and helping print customers stand out in the mailbox, you're closer to your goals than you think!

Paper Advocacy

The Importance of the Envelope in Voting at H …

Domtar sits down with Brook Spaulding of W+D and talks voting-at-home, our mailing system and the importance of quality.

Trends

Direct Mail: 4 Reasons it’s the Ultimate Se …

Direct mail is the ultimate tool for emotional marketing, when paired with digital in an optimized media mix, advertisers get the results they crave.