Paper Matters Blog

TSI: Direct Mail’s Impact on Reduced Po …

For those who are unaware, Read More

The Newest Trends in the Domtar Paper Gallery …

The Domtar Paper Gallery is one of the few true oases of print left on the internet. Powered wholly by your submissions, we highlight remarkable works

The 2024 USPS Promotions

Print is one of the most versatile tools at a marketer’s disposal; it’s tactile, it’s customizable and it takes nearly Read More

Choose Wisely: The Fight for your Receipt

“Would you like a printed receipt?”What once seemed like a simple question has become the focal point of a complicated conversation as the deb

The 2023 USPS Promos: Saving with Color

If you’ve been paying attention, you may have noticed that the United States Postal Service (USPS) P

Last Minute Tips for your Marketing Strategy

2023 is underway and marketing departments continue to make tough decisions regarding strategy, their planned marketing media mix and budget allocatio

Introducing: The Summer 2022 Edition of Paper …

When you open your Summer 2022 edition of Paper Matters® magazine, you’ll see a statement that begins as follows—“Paper is

Back-to-School Shopping: 2022 Market Trends


Wow! The back-to-school shopping season is upon us! This year flew by and parents eve

Working Art: The Direct Mail Renaissance Cont …

Do you remember learning about the Renaissance Period in school? The Mona Lisa, David of Michelangelo—were there frescoes, too? The period marked Eu

The Power of Print Enhancements in Optichanne …

The best marketing strategies combine both online and offline marketing channels. That's optichannel marketing and here's how to do it.

Augment Your Toolkit by Embracing AR

How can paper become an extended version of the real world? The Answer: through technology, enabled by virtual visuals, sounds, or other sensory stimu

Pantone’s 2022 Color of the Year – …

Inspired by Veri Peri, but unsure of where to start? Here are some examples that may spark some ideas for your next big project.

How Printed Catalogs Can Amplify Digital Mark …

Learn how printed catalogs are alive and well (and as impactful as ever) in a digital world by flipping through the Amazon Catalog with us.

Communication Trends In a World of Change and …

Highlights from our podcast with Nicole Tully of Canon Solutions America, about marketing trends, reaching the next-gen and more.

Print Marketing and the Customer Journey

Understanding the basics of a customer journey is invaluable with customers. Learn how to make print recommendations during every stage.

The Meaning Behind the 2021 Pantone Color of …

Find out how this year’s color combo perfectly represents the outlook for 2021 – and how to perfectly incorporate it in next year’s jobs.

10 Tips to Help Build Your Brands with Linked …

B2B marketing leader, LinkedIn, continues to pave the path for brands. Learn how to build your brand on Linkedin with advice from the experts.