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Trends
Last Minute Tips for your Marketing Strategy
2023 is underway and marketing departments continue to make tough decisions regarding strategy, their planned marketing media mix and budget allocatio
Magazine
Introducing: The Summer 2022 Edition of Paper …
When you open your Summer 2022 edition of Paper Matters® magazine, you’ll see a statement that begins as follows—“Paper is
Trends
Back-to-School Shopping: 2022 Market Trends
2022: THE BACK–TO–SCHOOL BUSTLE
Wow! The back-to-school shopping season is upon us! This year flew by and parents eve
Trends
Working Art: The Direct Mail Renaissance Cont …
Do you remember learning about the Renaissance Period in school? The Mona Lisa, David of Michelangelo—were there frescoes, too? The period marked Eu
Tips & Best Practices
The Power of Print Enhancements in Optichanne …
The best marketing strategies combine both online and offline marketing channels. That's optichannel marketing and here's how to do it.
Blog
Trends
Augment Your Toolkit by Embracing AR
How can paper become an extended version of the real world? The Answer: through technology, enabled by virtual visuals, sounds, or other sensory stimu
Spotlight
Pantone’s 2022 Color of the Year – …
Inspired by Veri Peri, but unsure of where to start? Here are some examples that may spark some ideas for your next big project.
Spotlight
How Printed Catalogs Can Amplify Digital Mark …
Learn how printed catalogs are alive and well (and as impactful as ever) in a digital world by flipping through the Amazon Catalog with us.
Blog
Communication Trends In a World of Change and …
Highlights from our podcast with Nicole Tully of Canon Solutions America, about marketing trends, reaching the next-gen and more.
Paper Advocacy
Print Marketing and the Customer Journey
Understanding the basics of a customer journey is invaluable with customers. Learn how to make print recommendations during every stage.
Blog
Trends
The Meaning Behind the 2021 Pantone Color of …
Find out how this year’s color combo perfectly represents the outlook for 2021 – and how to perfectly incorporate it in next year’s jobs.
Trends
10 Tips to Help Build Your Brands with Linked …
B2B marketing leader, LinkedIn, continues to pave the path for brands. Learn how to build your brand on Linkedin with advice from the experts.
