Paper Matters Blog

Mind the (Knowledge) Gap in Paper and Print M …

Looking for available resources to help fill knowledge gaps in paper and print marketing? We've got you covered.

Guidebook for Talking to Your Customers about …

Adaptability is the mark of a great printer and knowing how to effectively communicate the benefits of digital printing is a game changer.

What Current Consumer Trends Mean for Markete …

When the world gets back on its feet and finishes clearing out the COVID cobwebs, marketers must be ready to consumer trends.

Introducing the Best of Paper Matters June Di …

We're sharing some of our favorite stories from Paper Matters like the Hatch Show Print, Darwill and Marina Joyce. Enjoy the Best of Edition.

Print is Still a Player in Integrated Marketi …

From marketers to printers, from printers to your mailbox, from your mailbox to their website. That's integrated marking, the right way.

Do Your Print Customers Have Envelope Envy?

When it comes to creating envelope envy and helping print customers stand out in the mailbox, you're closer to your goals than you think!

Project Peacock: Taking Printspiration to the …

Brought to you by PrintMediaCentr, the new Project Peacock Platform is a one-click destination for the latest innovations in print marketing.

Don’t Get It Wrong When Your Print Customer …

Deborah Corn, a recovering Print Buyer, shares opportunity for a Printer to strengthen their relationships with their customers.

Introducing the PrintWorks™ Newsletter

Learn more about the PrintWorks Newsletter, an exclusive printer resource, full of valuable tools, news and insights to help you succeed.

Print Marketing and the Customer Journey

Understanding the basics of a customer journey is invaluable with customers. Learn how to make print recommendations during every stage.

How to Differentiate Yourself as a Commercial …

Goals for commercial printers look a little different than in years past but success still depends on your ability to differentiate yourself.

Marketing in the New Abnormal

As the last year has show us, adaptability is priceless. Looking forward, it's critical that agility becomes the new normal.

Direct Mail: 4 Reasons it’s the Ultimate Se …

Direct mail is the ultimate tool for emotional marketing, when paired with digital in an optimized media mix, advertisers get the results they crave.

Print, Paper and The Customer Journey

When planning your marketing campaigns, it's important to think wholistically including print and paper in your customer journey.

Unlock your Marketing SuperPowers with Print …

Print and social combined are the superpowers behind your marketing strategy. Take your marketing to the next level in 2020 with a strong integrated plan.

How Personalized Direct Mail Campaigns Can Up …

When it comes to direct mail campaigns, a personalized message performs better than a general statement. Here are a few tips to help you on your way.

Making the Most of Variable Data Printing

New technology makes variable data printing an option for just about any campaign. What is variable data printing? And how can you maximize your results?

Personalize Your Next Marketing Campaign for …

If you're looking into improving your marketing ROI, you may want to personalize your next marketing campaign for the biggest impact. Here's why.

Paper + Pixels = 3 Irresistible Mail Technolo …

We enjoy learning about innovative print marketing trends and the Irresistible Mail campaign by the USPS, featuring interactive mail has been our favorite.

How to Choose the Best Paper for Your Brand

We all know that elevating and maintaining your brand is critical, so give branded print products a shot! Discover how to choose the best paper for your brand.

Five Stats on How Print Media is Growing in 2 …

With the rise of digital media, there's a fear that print is becoming obsolete. Break down the facts and discover why print media is as influential as ever.

The Printed Holiday Toy Catalog Returns!

With the rise of eCommerce, the death of the printed holiday toy catalog seems imminent. See what companies are doing to keep the holiday spirit in print!