If you’re a creative, a Michigan-native or an appreciator of the arts who lives to travel, then we’ve got just the event for you: ArtPrize, a world-renowned art contest that turns Grand Rapids, Michigan into a hub for the arts for 18 days. Historically, the event has been attended by hundreds of artists and this year, Artprize brought back their event guide with the support of Swift Printing, a Grand Rapids, MI printer.
The ArtPrize 2022 design elements were inspired by the indigenous tradition of making totem poles. ArtPrize has been a community event for over 10 years representing art and stories from all over the world and totems are used as a way to tell stories of a community’s history, values, and traditions. There are 5 unique symbols this year that represent the 5 categories of art; 2-D, 3-D, Installation, Digital and Time-Based, and ArtPrize interpolates the indigenous symbolism and homages within their event guide. The centerfold of the event guide is a map that can be pulled out for visitors to put in their pockets for easy reference and ArtPrize even provides a QR Code on the printed map for guests to easily connect to the interactive digital map. Swift Printing was charged with producing 35,000 copies of the 28-page event guide, so they went with their go-to sheet, Husky® paper, and ran the job on their Speedmaster XL 75 Anicolor from Heidelberg. With a job of this size and with this large of a creative audience, Swift Printing wanted to be sure that they got the performance they needed from the paper they relied upon. Take a look through the images of the ArtPrize event guide and see the results for yourself.
For more on how Swift Printing helped bring back the ArtPrize event guide for an audience of more than 1,500,000, look out for our behind-the-scenes blog.
Customer: ArtPrize (ArtPrize.org)
Printer: Swift Printing
Printed on: 60 lb. Husky Opaque Offset, Smooth Finish