Paper Matters Blog

How Techniques Bring Print Pieces to Life  …

Today, we’re kicking off a new series examining our latest promotion—the Cougar® Print Techniques Brochure—and the die cuts, foils and varnishe

Last Minute Tips for your Marketing Strategy

2023 is underway and marketing departments continue to make tough decisions regarding strategy, their planned marketing media mix and budget allocatio

Digital + Direct Mail: The Antidote to Email …

In 1997, there were 10 email users worldwide. Today, there are 4 billion daily users and that number is expected to climb to 4.6 billion by 2025. As a

Back-to-School Shopping: 2022 Market Trends


Wow! The back-to-school shopping season is upon us! This year flew by and parents eve

Working Art: The Direct Mail Renaissance Cont …

Do you remember learning about the Renaissance Period in school? The Mona Lisa, David of Michelangelo—were there frescoes, too? The period marked Eu

How to Recruit with Social Media

Have you ever tried choosing a restaurant with a group? How did you do it? You probably looked up the restaurant, checked out photos on Yelp and made

The Value in Young Talent

COVID-19 has affected us all. There is no denying the lasting effects of the pandemic on the younger generation. With many businesses experiencing an

The Power of Print Enhancements in Optichanne …

The best marketing strategies combine both online and offline marketing channels. That's optichannel marketing and here's how to do it.

Honoring Small Businesses

To help celebrate small businesses we’re sharing our tips on building your brand as a small or family-owned business.

Augment Your Toolkit by Embracing AR

How can paper become an extended version of the real world? The Answer: through technology, enabled by virtual visuals, sounds, or other sensory stimu

Return of the Mail: The 2022 USPS Promotions …

Screen fatigue is widespread, as much as 80% of target audiences are fatigued by digital and virtual engagement efforts and Read More

Social Media is (Still) Here to Stay

What's real about social media. Well, it doesn’t get much realer than its impact on your marketing strategy. Here's how you can take advantage

How Printed Catalogs Can Amplify Digital Mark …

Learn how printed catalogs are alive and well (and as impactful as ever) in a digital world by flipping through the Amazon Catalog with us.

Communication Trends In a World of Change and …

Highlights from our podcast with Nicole Tully of Canon Solutions America, about marketing trends, reaching the next-gen and more.

Print Marketing and the Customer Journey

Understanding the basics of a customer journey is invaluable with customers. Learn how to make print recommendations during every stage.

Got a Virtual Presentation? Follow These Top …

Holding your audience’s attention during a virtual presentation is one of the pandemics many hurdles. Here are some tips to help you prepare.

Attracting the Next Generation to the Print a …

Ready to prepare for the future? We talked to one of our own, a recent college-grad, about his outlook on the paper and print industry. Learn more.

Crafting Values to Attract the Next Generatio …

To attract the next generation, embracing perspectives that may differ from those of previous generations, you’ll open your business to new opportunities.

The Value in Diversity

The value in diversity is more than a new idea, it’s what we use to progress. Growth, be it personal or professional, cannot happen in an echo chamber.

5 Tips on How to Attract the Next Generation …

Looking for the right professional to add to your team. Learn how you can attract the next generation to print with these 5 tips.

How Young People Are Revolutionizing the Prin …

Young generation in print. They are young, curious and interested in print. Learn more about this generation and how they are impacting the print industry.

An Intern’s Perspective About A Paper C …

If you’d asked me what a paper company was like, I’d have told you that it was full of older men named Bob and Dan...but I learned, there's so much more.

Who’s Going to Fill Their Shoes?

Despite what critics say, the print industry continues to thrive with new innovation and exciting opportunities. Learn about the jobs and their skillsets.

Baby Boomers to Millennials – The Silver Ts …

From baby boomers to Millennials, Domtar continues to stay relevant through its sustainability goals. Learn how you can take advantage of our efforts.