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Tag "Marketing to Multiple Generations"
Paper Matters Blog
Blog
Spotlight
How Techniques Bring Print Pieces to Life …
Today, we’re kicking off a new series examining our latest promotion—the Cougar® Print Techniques Brochure—and the die cuts, foils and varnishe
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Trends
Last Minute Tips for your Marketing Strategy
2023 is underway and marketing departments continue to make tough decisions regarding strategy, their planned marketing media mix and budget allocatio
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Trends
Back-to-School Shopping: 2022 Market Trends
2022: THE BACK–TO–SCHOOL BUSTLE
Wow! The back-to-school shopping season is upon us! This year flew by and parents eve
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Trends
Working Art: The Direct Mail Renaissance Cont …
Do you remember learning about the Renaissance Period in school? The Mona Lisa, David of Michelangelo—were there frescoes, too? The period marked Eu
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Tips & Best Practices
The Power of Print Enhancements in Optichanne …
The best marketing strategies combine both online and offline marketing channels. That's optichannel marketing and here's how to do it.
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Blog
Trends
Augment Your Toolkit by Embracing AR
How can paper become an extended version of the real world? The Answer: through technology, enabled by virtual visuals, sounds, or other sensory stimu
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Spotlight
How Printed Catalogs Can Amplify Digital Mark …
Learn how printed catalogs are alive and well (and as impactful as ever) in a digital world by flipping through the Amazon Catalog with us.
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Blog
Communication Trends In a World of Change and …
Highlights from our podcast with Nicole Tully of Canon Solutions America, about marketing trends, reaching the next-gen and more.
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Paper Advocacy
Print Marketing and the Customer Journey
Understanding the basics of a customer journey is invaluable with customers. Learn how to make print recommendations during every stage.
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Tips & Best Practices
Got a Virtual Presentation? Follow These Top …
Holding your audience’s attention during a virtual presentation is one of the pandemics many hurdles. Here are some tips to help you prepare.
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Blog
Tips & Best Practices
Attracting the Next Generation to the Print a …
Ready to prepare for the future? We talked to one of our own, a recent college-grad, about his outlook on the paper and print industry. Learn more.
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