Paper Matters Blog

The Power of Print Enhancements in Optichanne …

The best marketing strategies combine both online and offline marketing channels. That's optichannel marketing and here's how to do it.

Honoring Small Businesses

To help celebrate small businesses we’re sharing our tips on building your brand as a small or family-owned business.

Augment Your Toolkit by Embracing AR

How can paper become an extended version of the real world? The Answer: through technology, enabled by virtual visuals, sounds, or other sensory stimu

Return of the Mail: The 2022 USPS Promotions …

Screen fatigue is widespread, as much as 80% of target audiences are fatigued by digital and virtual engagement efforts and Read More

Social Media is (Still) Here to Stay

What's real about social media. Well, it doesn’t get much realer than its impact on your marketing strategy. Here's how you can take advantage

How Printed Catalogs Can Amplify Digital Mark …

Learn how printed catalogs are alive and well (and as impactful as ever) in a digital world by flipping through the Amazon Catalog with us.

Communication Trends In a World of Change and …

Highlights from our podcast with Nicole Tully of Canon Solutions America, about marketing trends, reaching the next-gen and more.

Print Marketing and the Customer Journey

Understanding the basics of a customer journey is invaluable with customers. Learn how to make print recommendations during every stage.

Got a Virtual Presentation? Follow These Top …

Holding your audience’s attention during a virtual presentation is one of the pandemics many hurdles. Here are some tips to help you prepare.

Attracting the Next Generation to the Print a …

Ready to prepare for the future? We talked to one of our own, a recent college-grad, about his outlook on the paper and print industry. Learn more.

Crafting Values to Attract the Next Generatio …

To attract the next generation, embracing perspectives that may differ from those of previous generations, you’ll open your business to new opportunities.

The Value in Diversity

The value in diversity is more than a new idea, it’s what we use to progress. Growth, be it personal or professional, cannot happen in an echo chamber.

5 Tips on How to Attract the Next Generation …

Looking for the right professional to add to your team. Learn how you can attract the next generation to print with these 5 tips.

How Young People Are Revolutionizing the Prin …

Young generation in print. They are young, curious and interested in print. Learn more about this generation and how they are impacting the print industry.

An Intern’s Perspective About A Paper C …

If you’d asked me what a paper company was like, I’d have told you that it was full of older men named Bob and Dan...but I learned, there's so much more.

Who’s Going to Fill Their Shoes?

Despite what critics say, the print industry continues to thrive with new innovation and exciting opportunities. Learn about the jobs and their skillsets.

Baby Boomers to Millennials – The Silver Ts …

From baby boomers to Millennials, Domtar continues to stay relevant through its sustainability goals. Learn how you can take advantage of our efforts.