Paper Matters Blog

How Techniques Bring Print Pieces to Life  …

Today, we’re kicking off a new series examining our latest promotion—the Cougar® Print Techniques Brochure—and the die cuts, foils and varnishe

Last Minute Tips for your Marketing Strategy

2023 is underway and marketing departments continue to make tough decisions regarding strategy, their planned marketing media mix and budget allocatio

Back-to-School Shopping: 2022 Market Trends

 2022: THE BACK–TO–SCHOOL BUSTLE

Wow! The back-to-school shopping season is upon us! This year flew by and parents eve

Working Art: The Direct Mail Renaissance Cont …

Do you remember learning about the Renaissance Period in school? The Mona Lisa, David of Michelangelo—were there frescoes, too? The period marked Eu

The Power of Print Enhancements in Optichanne …

The best marketing strategies combine both online and offline marketing channels. That's optichannel marketing and here's how to do it.

Augment Your Toolkit by Embracing AR

How can paper become an extended version of the real world? The Answer: through technology, enabled by virtual visuals, sounds, or other sensory stimu

How Printed Catalogs Can Amplify Digital Mark …

Learn how printed catalogs are alive and well (and as impactful as ever) in a digital world by flipping through the Amazon Catalog with us.

Communication Trends In a World of Change and …

Highlights from our podcast with Nicole Tully of Canon Solutions America, about marketing trends, reaching the next-gen and more.

Print Marketing and the Customer Journey

Understanding the basics of a customer journey is invaluable with customers. Learn how to make print recommendations during every stage.

Got a Virtual Presentation? Follow These Top …

Holding your audience’s attention during a virtual presentation is one of the pandemics many hurdles. Here are some tips to help you prepare.

Attracting the Next Generation to the Print a …

Ready to prepare for the future? We talked to one of our own, a recent college-grad, about his outlook on the paper and print industry. Learn more.