Paper Matters Blog
Introducing: Cougar® Paper Trails

The Cougar® brand of uncoated paper has long been recognized by printers, marketers and creative professionals as the ideal medium for personal exploration and storytelling. It invites and encourages users to leave their mark, create their own path and discover its transformative power. Now, from the Cougar brand comes the next generation of Paper 101 education.

Join us for Cougar Paper Trails.

Finding the Perfect Line

Cougar Paper Trails

Cougar Paper Trails is the physical embodiment of form meets function, providing basic paper education through breathtaking visuals. Printed by J&J Printing and designed by Design Ranch, Volume 1 of the new series guides readers toward a deeper understanding of basis weight and opacity by pairing clear, concise language with plain and printed samples. This book is full of inspiring insights about how paper can empower the journey of creativity and the samples—ranging from 50 lb. text to 130 lb. cover—compel users to physically engage with the piece and better understand its subject.

Paper trails embossed cover

When you pour through Paper Trails, you’ll reveal French folds, fluorescent inks or blind embosses with every turn of the page as we visually explain basic industry terms and showcase how different techniques can be used to highlight specific elements within a layout.

A short page waterfall, dynamically illustrating the concept of opacity

Paper Trails is a tool—not just for inspiration, but for education. For decades, you’ve been able to count on Domtar to accompany you on your path toward discovering the right paper choice for your projects. Now, you can access the years of knowledge and expertise behind the brand by engaging with this piece.

Cougar simplifies your path to a successful project, ensuring a smooth ride from start to finish. Reserve your copy of Paper Trails today.

 

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Contributors

Nicholas Pearson
Marketing Specialist
Meredith Collins
Customer Marketing Manager
Danielle Sinclair
Vanecia Carr
Sr. Director Marketing Product & Management
John Parke
Customer Marketing Manager
Paige Goff
Vice President of Sustainability
Deborah Corn
Domtar Paper
Roland Basdeo
Graphic Designer
Susan Jones