Paper Matters Blog

Attracting the Next Generation to the Print a …

Ready to prepare for the future? We talked to one of our own, a recent college-grad, about his outlook on the paper and print industry.

How to Choose the Right Office Paper for Your …

From everyday copies to full-color professional documents, the options in the Domtar Office Papers Collection deliver.

How is a Forest Sustainably Managed

How is a Forest Sustainably Managed

How to Spot a Trustworthy Brand

How to know which brands are worthy of your trust.

The Importance of the Envelope in Voting at H …

Domtar sits down with Brook Spaulding of W+D and talks voting-at-home, our mailing system and the importance of quality.

Back to School with Classroom Central

While many things have changed as we head back to school, students still need school supplies just as much, if not even more than before. Learn more.

Domtar releases its 2020 Sustainability Goal …

Domtar releases its 2020 Sustainability Goal Updates for both its Pulp & Paper and Personal Care divisions, including Performance Indicators and video.

Introducing the Paper Matters Podcast

The Paper Matters Podcast, a paper-focused listening experience.

Taking It To The Next Level At Elevate Print …

A recap of Elevate Print and how we inspire print professionals on how to take their business and customer relationships to the next level.

Virtual Event Ink Jet Summit 2020

The annual Inkjet Summit took place over parts of 4 days this August with a virtual meeting format.

Direct Effect – Making Direct Mail Academic …

Learn more about the Direct Effect™ Academic Program that teaches college students new technologies about integrating mail into effective digital campaigns.

Domtar Partners With AFF On Its Family Forest …

Domtar partners with AFF on its Family Forest Carbon Program that benefits family forest owners, promotes carbon sequestration and addresses climate change.

Paper and the Millennial Marketing Mix

Paper still has a place in marketing to Millennials. Here are a few tips on how you can connect with a generation that has spent most of their lives online?

Working in the “New Normal” as a Creative …

Working from home as a graphic designer can be challenging in our “new normal”. Here are some tips to make the best of your new, temporary, office.

2020 Back to School Shopping Trends

Back to school shopping has begun and we looked into what parents are doing to prepare and if this year has changed what they’re looking for.

Printing Technique Talk: Lynx® For Sure Prod …

Go behind the scenes and learn more about the print production and techniques of the Lynx® For Sure promotion. Request a copy today.

Top Tips and Trends from the Best of Paper Ma …

Introducing the Best of Paper Matters, August edition. Learn top tips and trends of paper and print add a unique experience to the marketing mix.

Lynx Opaque Ultra – Sure Consistency. Sure …

Lynx For Sure demonstrates the expansive offering, quality, versatility and values of Lynx® Opaque Ultra through a printed piece.

Back to School Tips for In-Person or Distance …

Whether it’s in-person, remote, digital or distance learning, we’ve got several tips to help you prepare for back to school.

Time to Get Schooled-Marketing for Colleges a …

With over 5,000 colleges and universities in the US and Canada–competition to attract students is critical. Here are a few tips we've learned along the way.

Domtar’s Sustainability Report Earns Indust …

Three national communication organization have chosen the Domtar Sustainability Report as a winner/finalist in corporate social responsibility competitions.

The “Love Paper” Campaign by Two Sides No …

Two Sides North America launches the “Love Paper,” a new campaign designed to raise consumer awareness around all the great things about paper.

5 Ways Printers Can Build Customer Loyalty Du …

DMR Graphics has remained open throughout the pandemic. Here are 5 ways they are building customer loyalty during the COVID-19 pandemic.

The Dish On Paper in Restaurants

Here is the dish on how paper plays an important role in the successful reopening of restaurants and bars. Learn more and stay safe.

Introducing the Best of Paper Matters Magazin …

While circumstances may change, your source for inspiration doesn’t.That's why we pulled together some highlights for our Best of Paper Matters July Edition

The Value of Expansive Collaboration

As the transactional printing market matures, our business development team collaborates with the OEMs to align the innovation in paper and print.

Gallery Favorite: AIGA Eye on Design

Eye on Design magazine takes a decidedly different approach to design journalism. Printed on Cougar, see what we love about this journalistic masterpiece.

The Declaration of Independence Re-imagined

Back in 1776, paper was a much different substrate than it is today. What would the Declaration of Independence look like if it was written today?

How To Establish Yourself As the Print Expert …

No matter how much print experience your customer may have, offering your suggestions will set you apart and establish yourself as the print expert.

Learning on the Fly: Training Resources for D …

Whether you get nudged into learning a new skill or actively seek out training the good news is graphic design training resources are just a keystroke away.

Paper Matters Magazine Sneak Peek: Field Note …

Field Notes cultivates success and (and a cult following) with creative branding and memo books that fans are obsessive about.

Creating a Positive Sustainable Forest Future …

Domtar partners with HP, World Wildlife Fund and other industry leaders to maintain a sustainable forest future in protection, restoration and management.

How to Conduct a Remote Press Check

There are a variety of print proof options to help you conduct a remote press check. You're going to want this check list to stay on track.

Ballot Envelope Design Best Practices

2020 election year brings new opportunities for printers. Here are a few things to learn about vote by mail and envelope design for this year's election.

Crafting Values to Attract the Next Generatio …

To attract the next generation, embracing perspectives that may differ from those of previous generations, you’ll open your business to new opportunities.

The Value in Diversity

The value in diversity is more than a new idea, it’s what we use to progress. Growth, be it personal or professional, cannot happen in an echo chamber.

Differentiated Storytelling with Wake Forest

Standing out in higher-education marketing is tough. Discover how Wake Forest customized communication method of storytelling makes its brand shine.

Crafting a Business Narrative

The word brand can mean a lot of different things to many different people. Crafting your business narrative is important to build a strong brand.

In Praise of Paper Ballots

Paper ballots can ease concerns around security and safety during election season. Domtar has some great solutions for this year’s election voting.

Collaboration on the Print Frontier

Collaboration between OEM and Paper Manufacturing provides greater insights and innovation in the production inkjet print market. 

Direct Mail: 4 Reasons it’s the Ultimate Se …

Direct mail is the ultimate tool for emotional marketing, when paired with digital in an optimized media mix, advertisers get the results they crave.

Rethinking Your Restaurant Menus and Design

Restaurant menu facts you need to know and options to consider when re-opening your business post COVID-19. Stay informed.

Tips on How to Set Yourself Up As A Print Par …

When it comes to printing, let's face it, many designers have no clue. Here are a few tips to help you turn that inexperience to becoming a print partner.

Bringing Back the Fun in Paper

My wish for kids today and future generations is that we don’t let the craft of making a good old-fashioned airplane die. Let's bring back the fun in paper.

Managing the Transition Back to the Office

As business leaders plan for the return of employees, each manager plays an important role in helping the team plan for the transition back into the office.

An Inside Look at Our Treated Production Inkj …

Detailed production notes can help you become a better printer and designer as you learn. Here are some details to your newest print promotions.

Ways To Invest In Yourself During Isolation

How to use your time in isolation wisely. Some tips and resources to help you stay motivated and in control during this time.

The Power Of Paper Swatchbooks

For customers who are new to the design or print industry, the swatchbook is a great introduction to paper specifications and paper options.

What Are You Reading This Summer?

Everyone’s favorite question as summer begins is “What are you reading this summer?” Here are a few Domtar Paper classic summer reading pick list.

Three Ways Designers Can Learn More About Pap …

Understanding commercial printing papers is essential if you want your print design to stand out. Here are some resources to help you learn about paper.

What You Print On Matters

Jobs printed on premium office paper look and feel better, making it an ideal medium for presentations, sales materials and other important documents.

Keeping Connected – Even When Apart

Working from home doesn’t working alone – let Domtar be your resource for education and inspiration with our blog and resource downloads.

5 Reasons to Feel Good About Using Domtar Pap …

Our demand for wood offers landowners an economic reason to keep North American forests as forests and not sell their land for other uses.

Learning About Deforestation

Deforestation is defined as the conversion of forests to another land use or a permanent loss of forest cover. Learn more and see how you can help.

Tips to Build Your LinkedIn Profile Copy

What can you do when there's downltime at the job? Work on your LinkedIn profile! Here are a few great tips to build your LinkedIn Profile for beginners.

Exploring Production Inkjet? Choose the Right …

As your business evolves to embrace new technology; such as, production inkjet technology, depend on Domtar to adapt alongside you.

Is Cheaper Paper Worth the Risk?

For printers, the right paper can make the difference between a “one and done” customer and one that sticks around. Is cheaper paper worth the risk?

Swatchbooks, A Useful Tool for Designers

If you are new to swatchbooks, start by flipping through one. It can be your best friend, if you understand what it can offer you and how you can use it.

Studies Show Reading is the Key to Relaxing

Working from home can be stressful for those who are used to being in an office; however, studies have shown that reading is key to relaxing. Learn more.

4 Tips for Managing a Creative Team Remotely

When you manage a creative team that has turned into remote workers, how you can help the team maintain the same level of collaboration and enjoyment?

The Future of Forestry: Domtar’s Use of Dro …

Domtar has harnessed the power of drone technology at its Ashdown Paper Mill in Arkansas since 2016, changing the future of forestry with the use of drones.

Print, Paper and The Customer Journey

When planning your marketing campaigns, it's important to think wholistically including print and paper in your customer journey.

Dear Marketer, Drive Direct Mail Response wit …

Did you know that 36% of people under 30 look forward to checking the mail each day? Direct mail should be part of any marketing campaign you are planning.

Staying Productive When Working From Home

We have a few tips to help you find work/life balance and staying productive when working from home with all your everyday tasks and family life.

Print – The Essential Brand Storytellin …

When thinking of brand storytelling, it’s easy to get excited over latest digital advances. Yet, print remains a vital and trusted part of the media mix.

Books are Essential – Especially Cookbo …

Books are essential, especially family recipe books and technology has made it easy to create and print your own. Here are a few of our personal favorites.

Balance in the Classroom

Are you home from school but your classes are still rolling? Hear what the experts say about keeping the balance in the classroom and remote learning.

Find the Right Print Technology to Fit for Yo …

Knowing about the printing process prior to beginning the design process will give you a much more effective end result. Learn how the print technology can fit your design.

Top Tips From Senior Graphic Designers on Wor …

Many creative teams across the globe, whether working at an agency or for a brand, site collaboration as the source of many of their most creative ideas.

Top 5 Tips for Transitioning to a Work-From-H …

When you’re used to working together in a face-to-face setting, working remotely is certainly a challenge. Here are my tips to working from home.

Tips On How To Cultivate A Life-long Reader

For parents with school-aged students, this is a great opportunity to cultivate a life-long reader. Here are a few tips to help you get started.

5 Tips on How to Attract the Next Generation …

Looking for the right professional to add to your team. Learn how you can attract the next generation to print with these 5 tips.

Why the World Needs Today’s Designer to Be …

The world needs today's designers to do more and be more, design thinking is a process of dreaming big while paying attention to the details. Learn how.

Kit Hinrichs’ Uncompromising Design

Kit Hinrich continues to sway industry standards. His work is included in some of the most popular venues for Modern Art and we have his views on print.

Lynx Digital Super Smooth: The Uncoated Sheet …

We introduced Lynx Digital Super Smooth a few years ago and it has continued to surprise us. Learn more about the possibilities you can achieve.

How to Spec the Right Paper for Digital Print …

Knowing how to spec the right paper for digital printing makes all the difference. Here's what you need to know to stay up to date with print technology.

Staying Productive When Working From Home Cop …

March is National Reading Month and a great time to focus on the benefits of reading, specifcially the reading printed books over electronic books.

Printing Technique Talk: Cougar® w/Purpose P …

Printing technique matters. Get the details on the print production and techniques used in the Cougar w/Purpose promotion.

Elections and Direct Mail Go Hand in Hand

read more about elections and direct mail.

Why Paper Formation Matters in Print Quality

If a paper is well-made, it usually has even paper formation which yields better print quality. Discover how paper formation can elevate any print project.

Husky® The Reliable, Dependable Paper

No matter the size of the press run or whether it’s offset, digital or inkjet, Husky is reliable, dependable paper and gets it done right.

Why Paper Specs Don’t Tell the Whole Story

Paper specs are good guidelines to use when deciding which paper will work best for your print project, how-ever, they aren’t the end all, be all.

A Love Letter to My Commercial Printer

A love letter to my commercial printer.

5 Reasons to Love Cougar Digital Color Copy

Digital printing has evolved into a reliable and high-quality option for printed pieces. Make digital print projects shine with Cougar Digital Color Copy!

A Printer’s Guide to Do’s & …

Having trouble with your print projects? We've pulled together a printer's guide to do's and don'ts to help you keep those projects on track and on budget.

A Vote for Paper

The results of the 2020 Iowa caucuses were delayed more than 24 hours when an expiremental voting app failed, causing many citizens to ask "why not paper?"

How Print, Paper and Design Combine

When print, paper and design are considered together, the possibilities are endless. Learn how collaboration can enhance your next print project.

Calm and Confident: Classic Blue

The Pantone color of the year is Classic Blue, when printed on the right paper shade, it could alter your audience's state of mind.

Our Top Picks for Podcasts that Inspire Creat …

Podcasts are one of the best ways to stay current on trends, issues and influencers. Here are our top podcasts for designers that inspire creativity.

Building Brand Loyalty through Empathy

How can marketers build brand loyalty in a world full of competition? Learn more from industry thought leader Stefan Mumaw.

The Hallmark of Every Great Brand

Purpose. This word is at the hallmark of every great brand. It’s what gives them meaning. It’s what speaks to the soul.

The Power of a Paper Letter: Letter from Birm …

Would the email, tweet or text message from Birmingham Jail carry the same gravitas? I think not. The power of a paper letter stands the test of time.

The Print Production Insider: Introducing Cha …

Questions about print production? Follow our blog and get the latest in tips and best practices to ensure your print projects are on time and within budget.

Enhancing the Customer Retail Experience

Today's consumers are looking for experiences that are convenient, encompassing and hands-on, here are 4 tips to enhance your retail customer experience.

Research is Ammunition in the Design Process

Before you start designing, make sure to take the time to do your research in the design process. It will take you a long way in your career.

Gallery Spotlight: The glassybaby catalog

This oversized catalog, printed on Lynx paper, is a great example of how a simple design printed on the right paper can change the brand experience.

The Secret Ingredient in Cougar® Paper

The secret ingredient in Cougar paper is the people behind the product and their passion for making Cougar paper. Learn more about Rothschild Paper Mill.

Sunbrella – Banner Blind, Paper Ready

Sunbrella, an industry leader in performance fabrics like indoor and outdoor upholstery, is a believer in the powers of paper.

Paper that Sends the Right Message and Streng …

The choices you make in the design process can have an important impact on your brand position. Choosing the right paper can strengthen your brand.

Social Media Is Here To Stay

Social media is here to stay and will continue to be a driving force in consumer purchasing behavior in 2020. Here are a few facts to help make your case.