Paper Matters Blog

10 Tips to Help Build Your Brands with Linked...

B2B marketing leader, LinkedIn, continues to pave the path for brands. Learn how to build your brand on Linkedin with advice from the experts.

Careers in Print: The Finishing Touch

If you're looking for something fast paced and versatile, the print finishing department could be a good fit. Learn more about the bindery role in print.

Are You Prepared for the Holiday Shopping Sea...

Here are a few tips to optimize your campaigns for the busiest holiday shopping season of the year. From print to digital, make sure you're prepared.

Print Technology and Uncoated Paper

Changes in print technology have changed how we engineer uncoated paper. Learn more about the evolution of uncoated paper and print technology.

Careers in Print: Do You Enjoy Your Professi...

Do you enjoy your profession? If you enjoy collaborating with others and working with your hands, a print estimator role may be the right fit for you.

Digital Printing and Not So “Plain” Paper

When it comes to putting ink on paper, one would think that plain paper is all the same. Well, we're here to tell you, there's a lot more to talk.

How to Sell Personalized Direct Mail Packages

At 5.1% response rate, direct mail continues to be an effective channel. Here are a few tips to help you sell personalized direct mail to your customers.

How Young People Are Revolutionizing the Prin...

Young generation in print. They are young, curious and interested in print. Learn more about this generation and how they are impacting the print industry.

Transitioning to Inkjet Technology?

You’re thinking about transitioning to inkjet technology but are afraid to make the leap. Here are 4 lessons you can learn from the early adaptors.

Could California AB 1884 Bill Be the End For ...

California AB 1884 ban on single-use plastic straws set the precedent for other states to follow but does this mean the end for plastic altogether?

Careers in Print: A Customer Service Rep̵...

President of Ripon Printers, Julie Newhouse, shares her insights to a typical customer service rep's job responsibilities and expectations.

Looking into High-Speed Production Inkjet?

Jeff Matos at Broadridge shares what he's learned and why paper is critical as an early adopter looking into high-speed production inkjet technology.

Personalize Your Next Marketing Campaign for ...

If you're looking into improving your marketing ROI, you may want to personalize your next marketing campaign for the biggest impact. Here's why.

Direct Mail Marketing Still Matters and Here&...

Direct mail marketing is alive and well and an effective communication tool with tremendous potential to influence customer choices.

8 Key Standards to Achieving Brand Journalism

We have compiled 8 key standards to help you stay focused on your brand journalism content strategy. More more, subscribe to our Paper Matters Magazine.

Five Reasons It’s Time to Up Your Social Me...

Kelly Mallozzi, print specialist and content strategist, shares her top 4 reasons why you should up your social media game.

Three Tips to Get Started With Production Ink...

Production inkjet technology is opening doors for designers & marketers when it comes to audience targeting. This series offer key tips to get you started.

Paper + Pixels = 3 Irresistible Mail Technolo...

We enjoy learning about innovative print marketing trends and the Irresistible Mail campaign by the USPS, featuring interactive mail has been our favorite.

3 Ways Direct Mail Improves Your Omni-Channel...

As a vital part of an omni-channel strategy, mail is more powerful than ever. Learn how direct mail is evolving and what tactics you should explore.

Why Choose Digital Printing

Digital printing has grown and paper manufacturers have developed more options to choose from. Here are a few reasons why you should choose digital printing

Color Coding with Color Paper

Using color paper can be a creative and interesting way to stay organized. Check out how you can add a little excitement and structure to your workday!

4 Tips for Selecting a New Printer

New year, new print shop! Here are a few tips on how to go about selecting a new printer for all of your business’s needs in the coming year.

5 Tips to Get Started with an Omni-Channel St...

Putting together a cohesive omni-channel marketing strategy can be challenging. Discover how to overcome pitfalls and get back on track!

Augmented Reality in Print–Top Four Things ...

Delving into augmented reality can be intimidating, but effective-- especially when combined with print. Discover how to use AR in your next print project!

How Print Fits into your Cross-Generational M...

With the expansion of marketing tools & options comes the need to develop a cross-generational marketing strategy. Reach multiple generations with print today!

Five Stats on How Print Media is Growing in 2...

With the rise of digital media, there's a fear that print is becoming obsolete. Break down the facts and discover why print media is as influential as ever.

Print Strategy: 4 Helpful Print Solutions

Project management is a constant challenge when it comes to executing marketing campaigns. Here are 4 tips to help streamline your print solution component.

The Printed Holiday Toy Catalog Returns!

With the rise of eCommerce, the death of the printed holiday toy catalog seems imminent. See what companies are doing to keep the holiday spirit in print!
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