Paper Matters Blog

8 Tips for Designers I Learned at Brand New 2 …

Featuring some of the most influential design and branding gurus from around the world, the 11th annual Read More

How to Get the Most out of Your Photos with T …

‘Tis the season for eating, which also means it’s the season for food photography. November to December is the perfect time for hopeful cookbook c

How to Optimize Direct Mail with Production I …

The last few years have caused many changes to the way companies conduct business and how they go to market. There has been a shift to digital marketi

Digital + Direct Mail: The Antidote to Email …

In 1997, there were 10 email users worldwide. Today, there are 4 billion daily users and that number is expected to climb to 4.6 billion by 2025. As a

Fall is Here, but are You Ready?

It’s late July, stores are prepping for back-to-school sales and as much as we don’t want to admit it, fall is on the horizon. Maybe you recently

How to Recruit with Social Media

Have you ever tried choosing a restaurant with a group? How did you do it? You probably looked up the restaurant, checked out photos on Yelp and made

The Value in Young Talent

COVID-19 has affected us all. There is no denying the lasting effects of the pandemic on the younger generation. With many businesses experiencing an

The Power of Print Enhancements in Optichanne …

The best marketing strategies combine both online and offline marketing channels. That's optichannel marketing and here's how to do it.

Production Inkjet Fits the Bill for KUBRA

Learn how KUBRA switched from toner-based printing to production inkjet and improved the paper billing customer experience.

Flexibility, Productivity and Paper Small Pac …

For most of us, we’ve managed to stay engaged while working from our homes over the last two years. There are still questions, however, about what

Return of the Mail: The 2022 USPS Promotions …

Screen fatigue is widespread, as much as 80% of target audiences are fatigued by digital and virtual engagement efforts and Read More

Look Beyond the Paper Specifications

When it comes to selecting the right paper for the project, looking beyond paper specifications can make or break your job.

Crash Course: Press Check’s from a Desi …

Why press checks? If you’re a designer or creative who’s unfamiliar with press checks or Marina Joyce’s work, then this blog is for you.

Inkjet & Direct Mail: A Recipe for Succe …

The world of inkjet constantly evolves, but here at Domtar, we know how inkjet can help you take advantage through direct mail and more.

Back to School Essential Shopping List

If you’re making a last minute supply run, be sure not to miss the essentials. Here is our list of some key back to school supplies.

Mind the (Knowledge) Gap in Paper and Print M …

Looking for available resources to help fill knowledge gaps in paper and print marketing? We've got you covered.

Weighing in on Paper Weight

Curious about basis weight is calculated? Always wanted a "paper weight chart?" We're giving you the tools you need and answers you want.

The Post-Pandemic Direct Mail Renaissance

As we look to a post-pandemic future, the biggest opportunity that needs to be part of your marketing strategy is direct mail.

Offset, Digital, Production Inkjet Printing …

How do you outline the main benefits of popular printing technologies from a print customer perspective? We've got the blueprint.

Guidebook for Talking to Your Customers about …

Adaptability is the mark of a great printer and knowing how to effectively communicate the benefits of digital printing is a game changer.

What Current Consumer Trends Mean for Markete …

When the world gets back on its feet and finishes clearing out the COVID cobwebs, marketers must be ready to consumer trends.

Direct Mail That Dominates The Mailbox

Learn the importance of choosing the right elements to ensure your direct mail dominates the mailbox—techniques, paper choice, no problem!

Enhance Productivity with Office Paper Small …

If you want to stay productive, having the proper work set-up each day is crucial. Surprisingly, office paper can help.

What Printers Wish You Knew: Color Matching

Printers may struggle with color matching large solids that weren't originally printed on their press, we have too. Here's how to fix it.

Is Your Ink Too Transparent?

Are you printing PMS color and looking for color saturation? Uniform coverage? Your solution may lie in your ink formula.

Mitigating Back-trap Mottle

You’re printing a job with large areas of heavy coverage but you're struggling with mottling and streaking. Domtar has the fix.

Why Cougar® Paper Exceeds Printer Expectatio …

Cougar paper is in a class of its own, but what really sets it apart? Here are some reasons why Cougar® paper exceeds printer expectations.

Do Your Print Customers Have Envelope Envy?

When it comes to creating envelope envy and helping print customers stand out in the mailbox, you're closer to your goals than you think!

Print Solutions: Preventing Ink Mottle

You’re printing a job with large areas of heavy coverage and the blue tones look mottled and streaky. Don't worry, Domtar has your back.

Paper Storage Tips

The article lists several best practices for the storage of paper and a short disclaimer on expected shelf life of our product.

Don’t Get It Wrong When Your Print Customer …

Deborah Corn, a recovering Print Buyer, shares opportunity for a Printer to strengthen their relationships with their customers.

The 4 Cs of Design

It's easy for graphic designers to start off on a new project like a lone cowboy, but research is the first step to success Here's why.

Printing and Paper Tips and Techniques

Domtar Paper has a collection of printing and paper Tips and Techniques videos available to you. Here’s how they can help.

Got a Virtual Presentation? Follow These Top …

Holding your audience’s attention during a virtual presentation is one of the pandemics many hurdles. Here are some tips to help you prepare.

Design Strategy – The Impact of Color in a …

Smart creatives know the value of print when it comes to helping brands connect with their audience and the impact of color in a printed piece

How to Differentiate Yourself as a Commercial …

Goals for commercial printers look a little different than in years past but success still depends on your ability to differentiate yourself.

Matching Papers to Types of Print Technology

Although you may not see differences between uncoated papers, they have been engineered for specific printing technologies.

How to Spec the Perfect Paper for your Brand

As a creative, you owe your brand the opportunity to get noticed. So, how do you select the perfect paper for your brand? Here are 4 key tips

Redesigning the Designer’s Role

Adding creative thinking into the business process is redesigning the designer’s role.

Making Your Affordable Print Look Amazing

It should come as no surprise that marketers are going to have to rethink how they communicate to customers in 2021.

Attracting the Next Generation to the Print a …

Ready to prepare for the future? We talked to one of our own, a recent college-grad, about his outlook on the paper and print industry. Learn more.

How to Spot a Trustworthy Brand

Trust is a critical factor when developing brand loyalty and making a purchasing decision for the company you work for and the brands you represent. Brands are rushing to regroup and present themselves as a trusted partner; but how do you know which brands are worthy of your trust?

5 Ways Printers Can Build Customer Loyalty Du …

DMR Graphics has remained open throughout the pandemic. Here are 5 ways they are building customer loyalty during the COVID-19 pandemic.

How To Establish Yourself As the Print Expert …

No matter how much print experience your customer may have, offering your suggestions will set you apart and establish yourself as the print expert.

How to Conduct a Remote Press Check

There are a variety of print proof options to help you conduct a remote press check. You're going to want this check list to stay on track.

Tips on How to Set Yourself Up As A Print Par …

When it comes to printing, let's face it, many designers have no clue. Here are a few tips to help you turn that inexperience to becoming a print partner.

Ways To Invest In Yourself During Isolation

How to use your time in isolation wisely. Some tips and resources to help you stay motivated and in control during this time.

Three Ways Designers Can Learn More About Pap …

Understanding commercial printing papers is essential if you want your print design to stand out. Here are some resources to help you learn about paper.

Tips to Build Your LinkedIn Profile Copy

What can you do when there's downltime at the job? Work on your LinkedIn profile! Here are a few great tips to build your LinkedIn Profile for beginners.

Is Cheaper Paper Worth the Risk?

For printers, the right paper can make the difference between a “one and done” customer and one that sticks around. Is cheaper paper worth the risk?

Swatchbooks, A Useful Tool for Designers

If you are new to swatchbooks, start by flipping through one. It can be your best friend, if you understand what it can offer you and how you can use it.

4 Tips for Managing a Creative Team Remotely

When you manage a creative team that has turned into remote workers, how you can help the team maintain the same level of collaboration and enjoyment?

Staying Productive When Working From Home

We have a few tips to help you find work/life balance and staying productive when working from home with all your everyday tasks and family life.

Balance in the Classroom

Are you home from school but your classes are still rolling? Hear what the experts say about keeping the balance in the classroom and remote learning.

Find the Right Print Technology to Fit for Yo …

Knowing about the printing process prior to beginning the design process will give you a much more effective end result. Learn how the print technology can fit your design.

Top Tips From Senior Graphic Designers on Wor …

Many creative teams across the globe, whether working at an agency or for a brand, site collaboration as the source of many of their most creative ideas.

Top 5 Tips for Transitioning to a Work-From-H …

When you’re used to working together in a face-to-face setting, working remotely is certainly a challenge. Here are my tips to working from home.

Why the World Needs Today’s Designer to Be …

The world needs today's designers to do more and be more, design thinking is a process of dreaming big while paying attention to the details. Learn how.

How to Spec the Right Paper for Digital Print …

Knowing how to spec the right paper for digital printing makes all the difference. Here's what you need to know to stay up to date with print technology.

Printing Technique Talk: Cougar® w/Purpose P …

Printing technique matters. Get the details on the print production and techniques used in the Cougar w/Purpose promotion.

Why Paper Formation Matters in Print Quality

If a paper is well-made, it usually has even paper formation which yields better print quality. Discover how paper formation can elevate any print project.

Why Paper Specs Don’t Tell the Whole Story

Paper specs are good guidelines to use when deciding which paper will work best for your print project, how-ever, they aren’t the end all, be all.

A Printer’s Guide to Do’s & …

Having trouble with your print projects? We've pulled together a printer's guide to do's and don'ts to help you keep those projects on track and on budget.

When Should You Start the Paper Selection Pro …

Avoid disappointments by learning when you should start the paper selection process and what to look for before starting your design.

Specifying Paper for Various Printing Equipme …

When specifying paper for your print project, it is important to know how to select the right paper for the right technology. Here are a few tips to help.

Four Tips for Better Ink Coverage on Uncoated …

Printing on uncoated paper? See how you can achieve better ink coverage on uncoated paper with these four tips.

Embossing Basics – Different Dies for D …

Embossing can add a memorable element to your print design but do you know the embossing basics to ensure you have the right paper selection?

Paper Finishes for White Paper, More than Mee …

When we talk about a paper’s finish, we are referring to the tactile feel of the sheet itself. Paper comes in a pretty wide range of finishes. Read more and stay informed.

Three Simple Ways to Keep Your Print Customer …

Today, 87% of consumers will begin their research online. Here are a few tips to keep in mind once you get your print customers to your site.

4 Project Planning Tips for Your Next Digital …

Let's face it, print disasters will happen; however, having a strong print project plan in place will help avoid major surprises.

How To Get The Best Results When Printing Wit …

If your next print project includes printing with metallic ink, there are a few things to keep in mind in order to achieve the best results.

5 Critical Conversations Between Printers and …

To avoid printing disasters, we pulled together a list of the top 5 critical conversations a printer and designer should have before a print project.

6 Steps to Creating a Printed Piece with Impa …

Creating an impactful printed piece for your client, brand or even yourself is absolutely achievable. Here are a few tips to get you started.

How Printers Can Help Customers In Print

We interviewed a few print industry thought leaders to provide helpful tips on how printers can help customers in print. Grow your business with these tips.

Three Considerations when Designing for Color …

When designing for color paper, it is important to take the shade of your paper into consideration. Here are a few tips to get you on your way.

How to Make the Paper Swatchbook Work for You …

Looking for ways to maximize your print budget and stay on schedule. Here are some tips on how to make the paper swatchbook work for you.

Make an Impact as a Commercial Printer with T …

Commercial printers can attract repeat business through solid research and effective solutions. Here are some meeting ideas to stay top of mind.

How to Use the Paper Swatchbook

New to the print industry? Make sure you know how to use the paper swatchbook to minimize production issues and blowing your print budget.

Designing for Digital Printing

When designing for print, not all designs are created equal. Make sure you know how to package your digital files for the best outcome and avoid fees.

6 Tips to Selecting the Right Digital Printin …

Your choice of digital printing paper can make or break your next project. 

Designing for Digital Marketing Media

Designing for digital marketing media is more than just a cool design. Make sure to take these 5 tips into consideration before designing for digital media.

Back to Print Basics: Part Two

Whether you are new to the industry or have been doing this for years, these 5 tips to avoiding printing mistakes are essential to staying on budget.

Back to Print Basics: Part One

Despite technology advancements, the print basics of file management remains the same. Here are a few tips to keep in mind before you send off your project.

Making the Most of Variable Data Printing

New technology makes variable data printing an option for just about any campaign. What is variable data printing? And how can you maximize your results?

Bringing Your Private Label Brand to Life

Private label office papers are a key differentiator and growth driver for retailers. Find out why creating a private label brand might be right for you.

How Do We Measure Shades of White Paper?

The options of white paper are astounding but how are we able to measure shades of white paper and what does this mean to print professionals and creatives?

Paper – The Fifth Color

When you're working with a tight print budget or looking to achieve a specific effect, make sure to consider paper as your fifth color. Here's why.

6 Tips for Selling Production Inkjet to New C …

Inkjet technology promises faster production time and print quality that gets better every day; but how do you sell production inkjet to new customers?

Tips to Optimizing Your Product Assortment

Improve your customer experience with the right product assortment. Here are tips and guidelines to consider when optimizing your office paper assortment.

Building a Personal Brand

Brand is more than just a logo and designs. Your personal brand is the most important investment. Here are a few tips to help you get on your way.

Foil Stamping Print Technique Options

When it comes to print techniques, foil stamping is a favorite. Here are some pros and cons for each foil stamping print technique option.

3 Practical Print Project Tips from Sunbrella …

There are many obstacles that may occur during a project. Stay ahead with the following 3 practical print project tips from the Sunbrella team.

Four Tips for Proper Paper Handling and Stora …

Experiencing paper curling or continuous jamming in your printer? Learn proper paper handling and storage tips to help you stay productive.

Specifying Paper for Various Printing Equipme …

When specifying paper for your print project, it is important to know how to select the right paper for the right technology. Here are a few tips to help.

Tips to Preventing Printing Disasters

New to print? Follow these 3 Tips to Preventing Printing Disasters by our Paper Technology Manager and avoid any unneccessary catastrophe.

Getting the Results You Want with High Speed …

Unexpected results are common during the offset to high-speed inkjet transition. Here are some quick tips to follow to get the results you want.

Target and Personalize with Print

Advancement in printing technologies have made it easier to target & personlize through print. Learn how production inkjet technology makes this possible.

3 Tips to Become a Go-To Commercial Printer

What does it take to be the first person your client calls when they plan their next print job? Here's 3 tips to help you become a go-to commercial printer.

Seven Considerations When Designing for Inkje …

This is the second part of a three part series about designing production inkjet where we focus on top considerations when designing for inkjet technology.

Coated vs Uncoated Paper – When To Use Whic …

The majority of print projects are produced on either coated or uncoated paper. We go over when to use coated vs. uncoated paper?